JCDecaux SE has been awarded the advertising tender for Western Sydney International (Nancy-Bird Walton) Airport (WSI) following a competitive tender process, securing a new long-term contract to establish a premium Digital Out-of-Home network at Sydney?s newest aviation gateway. WSI is a major new infrastructure project for Western Sydney with a terminal designed by award-winning architects including Zaha Hadid Architects, COX Architecture and Woods Bagot. Opening with capacity for 10 million passengers, the airport is planned to scale over time and will support both international and domestic services, with early airline announcements including Qantas/Jetstar, Singapore Airlines and Air New Zealand.
From opening day in October 2026, JCDecaux will deploy premium digital assets across internal and external precincts. In the lead-up to opening, JCDecaux will work with WSI and launch partners, creating a rare first-mover opportunity for brands at Sydney?s new 24-hour global gateway.
JCDECAUX SE is No. 1 in the world for outdoor communication. Net sales break down by type of surface as follows:
- urban furniture (50.7%; No. 1 worldwide): sales of advertising space in malls and on urban furniture bus shelters, automated public toilets, newspaper kiosks, signboards, etc.; 636,625 advertising surfaces marketed at the end of 2025), sale, leasing, and maintenance of urban furnishings. The group is also No. 1 worldwide for self-service bicycle rentals;
- transportation vehicles and terminals (35.8%; No. 1 worldwide): sales of advertising space in 154 airports, on and in buses, subways, trains, tramways, train stations, and transit terminals. At the end of 2025, the group sold 374,718 advertising surfaces;
- traditional and lighted billboards (13.5%; No. 1 in Europe): 94,562 advertising surfaces marketed.
Net sales are distributed geographically as follows: France (16.7%), the United Kingdom (10.6%), Europe (30.1%), Asia-Pacific (20.5%), North America (8%) and other (14.1%).
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