Jollibee Foods Corporation And Square Enix Final Fantasy Xiv Launch Limited-Time Collaboration Featuring Themed Meals, In-Game Emote, And Exclusive Merchandise
Jollibee announced a new collaboration with SQUARE ENIX's FINAL FANTASY XIV Online, the critically acclaimed multiplayer online role-playing game with a passionate global community of over 30 million registered players. Launching on Tuesday, April 21, 2026, in both Canada and the U.S., the limited-time partnership brings together real-world and in-game experiences, including themed meals, exclusive merchandise, in-game 'Eat Chicken' animation feature ('emote'), a Jollibee store takeover and a loyalty sweepstakes. The 'Eat Chicken' emote is being released for the first time in North America through this collaboration, which will run through May 31, 2026.
Jollibee Foods Corporation is a Philippines-based restaurant company. The Company operates a portfolio which includes 19 brands with approximately 10,000 stores and cafes across 33 countries. It's primarily involved in the development, operations and franchising of Quick Service Restaurants (QSR) under the Jollibee trade name in the Philippines. It operates through three segments, which include food service, franchising and support services. The food service segment is involved in the operations of QSRs and the manufacture of food products to be sold to Jollibee Group-owned and franchised QSR outlets. The franchising segment is involved in the franchising of the Jollibee Group’s QSR store concepts. The support services segment is involved in providing various services to the Jollibee Group’s independent franchisees, like but not limited to repairs and maintenance of store equipment, staffing, helpdesk services and other business activities in support of the QSR systems.
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Jollibee Foods Corporation And Square Enix Final Fantasy Xiv Launch Limited-Time Collaboration Featuring Themed Meals, In-Game Emote, And Exclusive Merchandise