Jollibee announced a new collaboration with SQUARE ENIX's FINAL FANTASY XIV Online, the critically acclaimed multiplayer online role-playing game with a passionate global community of over 30 million registered players. Launching on Tuesday, April 21, 2026, in both Canada and the U.S., the limited-time partnership brings together real-world and in-game experiences, including themed meals, exclusive merchandise, in-game 'Eat Chicken' animation feature ('emote'), a Jollibee store takeover and a loyalty sweepstakes. The 'Eat Chicken' emote is being released for the first time in North America through this collaboration, which will run through May 31, 2026.