Finnish forestry giant UPM-Kymmene has appointed Joonas Rauramo as Executive Vice President of the UPM Energy business area and a member of the Group Executive Team, according to a press release. He will assume his new role on October 1.
Rauramo joins from his position as CEO of Coolbrook and has previously held several senior leadership roles at Fortum.
UPM-Kymmene Oyj is one of the world's leading paper producers. Net sales (including intragroup) break down by family of products as follows:
- papers (37%): magazine papers (worldwide No. 1 producer), fine and special paper (No. 1 in Europe; coated and glazed fine papers, packaging papers, letter-head paper, envelopes) and newspaper papers (No. 2 in Europe);
- pulp and timber products (34.1%): pulp, sawn timber and plywood;
- processed products (17.1%): adhesive labels, packaging (for the paper, steel and wood industries), silicon papers for the hygiene products, etc.;
- other (11.8%): primarily electricity production from renewable energy.
At the end of 2025, the group had 48 production plants worldwide.
Net sales are distributed geographically as follows: Finland (14%), Germany (9.3%), the United Kingdom (5.2%), France (3.7%), Poland (3%), Europe (20.2%), China (15.7%), the United States (13.1%) and other (15.8%).
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