Keracolor announced a complete brand refresh to mark its tenth anniversary. After a decade of defining the at-home hair color category, the brand is rolling out a sophisticated refresh that includes updated packaging, a revamped social ecosystem with an expanded collection at Target featuring exclusive new product offerings. The milestone signals Keracolor's transition from its 2016 salon-exclusive roots to a national lifestyle brand that has achieved consistent double-digit growth by expanding distribution with major national retailers.
In 2018, Ulta became the brand's first brick-and-mortar retail partner, marking a key milestone in that expansion. The evolution continues with an expanded collection at Target, featuring the High Shine Tinted Glosses and new Root Touch-up and Tame. The edit of High Shine Tinted Gloss provides an in-shower solution that delivers instant shine and color revival for "dull-locks" between salon visits, which also includes the launch of a Target exclusive Clear shade.
Debuting at Target, Keracolor's The Root Touch Up + Tame, provides an instant color refresh for faded or grey roots, providing lasting color and to tame flyaways. Both products are available at Target stores nationwide and online at target.com. With distribution now exceeding 5,000 retail locations nationwide, Keracolor's upward trajectory continues to gain strength.
