Klaviyo, Inc. and Shopify have deepened their product integration to better serve growing global brands. The expanded interoperability helps enterprises better unify customer data across regions and deliver consistent, localized experiences worldwide. Klaviyo?s CRM now offers a fully synchronized, multi-market data foundation that natively integrates Shopify Markets?
localized catalog data. That foundation now includes the new Locale Aware Catalogs, which automatically syncs translated content, regional pricing, currency, and market-specific URLs into Klaviyo to power personalised experiences across K:Marketing and K:Service?s Customer Hub without requiring multiple catalogs or complex workarounds. Locale Aware Catalogs sends the right product information to Klaviyo?s AI-powered tools ?
such as Smart Translations and Personalised Send Time ? so brands can reach each customer in the language and location where they are shopping. With Shopify Markets natively integrated in Klaviyo, global brands can offer automated, localized content showing the exact language, currency, and pricing defined in Shopify Markets for every product in an email or text.
Smart regional filtering ensures shoppers only see product recommendations that are currently available in their specific country or market. A seamless path to purchase with every product link automatically directing customers to the correct localized version of the storefront. Unified global workflows that use a single marketing template that dynamically adapts to a customer's location and preferred language, saving hours of manual setup.
A fully localized, native Customer Hub experience that uses Locale Aware Catalogs to automatically inherit each shopper?s Shopify Markets settings, from recently viewed items to order history and support content. Klaviyo is committed to working with Shopify to help global brands deliver the right products and experiences in every region they serve. As Shopify evolves its Markets capabilities, Klaviyo will expand alongside it, ensuring brands can immediately activate new commerce data within their CRM.
The Locale Aware Catalog feature is available immediately for all Shopify Markets merchants using Klaviyo.

















