What does it mean to be an American brand today? For years, American brands, products and services were some of the United States' most recognizable and powerful economic and cultural exports. But amid major shifts in the global order, Ipsos' new Brand America survey of people across 10 major countries shows that being perceived as an American brand, rather than a global one, may have a negative impact on trust and purchase intent in non-U.S. markets. [...]

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Ipsos SA published this content on September 25, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 25, 2025 at 14:29 UTC.