HEINZ announced an innovative solution: the HEINZ Dipper, a first-of-its-kind fry box with a built-in ketchup compartment engineered for dipping on-the-go. Born from a universal truth shared by fry and ketchup lovers, the patent-pending HEINZ Dipper marks a bold step in creative innovation. Starting on January 13, 2026, the HEINZ Dipper will debut at participating restaurants and sports stadiums in eleven countries around the globe.
Whether balancing sauce packets on car dashboards or squeezing ketchup directly onto individual fries, fans have long struggled to enjoy their favorite pairing away from the table. In fact, 70% of ketchup and fry lovers have spilled ketchup when dipping on-the-go and 80% say they have considered skipping condiments together due to a lack of dip-friendly packaging options.2 The HEINZ Dipper directly tackles these pain points with a simple, intuitive and mess-free design that makes dipping effortless anywhere, anytime. Marking the most widespread global activation from the brand to date, the HEINZDipper will debut globally across eleven different countries including six cities within the U.S., and ten other countries including Canada, Mexico, Brazil, Germany, Italy, Portugal, Philippines, Thailand, China and Kuwait.
Fans can visit participating locations to receive fries served in the new HEINZ Dipper container, while supplies last. The HEINZ Dipper serves as a test for expanded distribution and long-term growth in the brand's "Away from Home" channel. With a footprint across eleven markets around the world, the launch marks a milestone in the brand's growing global footprint - as HEINZ seeks to expand its reach while reinforcing fans' rational love for its unmistakably rich sauce.
