STORY: :: About 197 million Americans shopped from
Thanksgiving through Cyber Monday
:: That's according to data from
the National Retail Federation
:: While the turnout exceeded the trade
association's expectation of 183.4 million
:: the number of shoppers was still
lower than the 200 million recorded in 2023
:: Consumers on average spent $235,
$8 more than last year
:: Black Friday was the most popular day with about
81.7 million in-store shoppers and 87.3 million shopping online
:: Mastercard Spending Pulse
:: U.S. e-commerce sales surged 14.6% during Black Friday,
while in-store sales rose 0.7% from last year
:: With only 26 days between Thanksgiving and Christmas
:: the National Retail Federation expects holiday sales to grow at its slowest pace
