Log in
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 

MarketScreener Homepage  >  News  >  Companies

News : Latest News
Latest NewsCompaniesMarketsEconomy & ForexCommoditiesInterest RatesBusiness LeadersFinance Pro.CalendarSectors

Aktana Introduces First Contextual Intelligence Engine for Life Sciences

09/16/2020 | 01:29pm EST

SAN FRANCISCO, Sept. 16, 2020 (GLOBE NEWSWIRE) -- Aktana, the pioneer in intelligent engagement for the life sciences industry, introduces its next-generation Contextual Intelligence Engine to optimize interactions with healthcare professionals (HCPs). Aktana’s Contextual Intelligence Engine combines advanced artificial intelligence technologies and human intelligence to align life sciences commercial teams’ engagement with HCPs across channels.

The global AI healthcare market is set to hit $13 billion by 2025.1 Life sciences companies are investing in AI across many areas, with commercial showing some of the most effective real-life applications. With nearly 300 deployments across more than 50 use cases, Aktana has been refining its commercial life sciences intelligence platform for more than a decade. Half of the world's top pharmaceutical companies, including Novartis, Pfizer, and Bayer, rely on Aktana to put complex data into context, coordinate channel activity, and improve go-to-market effectiveness.

Now, Aktana delivers a comprehensive new solution that learns from every engagement to continuously improve the customer experience. Aktana blends the right combination of machine learning, explainable AI (xAI), human intelligence, and other advanced technologies to mine data and insights from all sources – from prescribing habits and patient demographics to past brand interactions and field rep insights. Dynamic, real-time recommendations ensure sales reps and marketing teams work synergistically. The same technology also supports medical liaisons in their efforts to educate HCPs about new therapies. All teams are empowered to create more meaningful HCP partnerships that continuously evolve.

Three Key Features
  1. Relevance Amplifier: Captures and condenses the most critical information for each HCP to enhance AI with real-world context and streamline the process of deciding which data matters and how to apply it.

  2. NBA Advanced Processor: Provides users with next-best-actions informed by 10 years and 21 software releases of ongoing refinement. The NBA Advanced Processor also gets smarter with every suggestion served – more than 19 million just since 2018.

  3. Contextual Balancing: Continually evaluates all characteristics of an HCP interaction, from channel preference and feasibility to pacing and location, to apply the right mix of AI tools, at the right time, for maximum commercial impact.

Aktana’s Contextual Intelligence Engine puts sales and marketing on the same team by providing field reps with daily, actionable suggestions that incorporate data from marketing and are effective in any HCP engagement, whether remote or in person. Likewise, it gives marketing the tools to design and deploy AI-driven, omnichannel journeys that automatically select the right channels, content, and cadence. Medical liaisons cultivate richer scientific partnerships with key experts, too, using the Engine’s data-driven suggestions and insights.

“Aktana’s Contextual Intelligence Engine digitizes, analyzes, and incorporates every piece of feedback to personalize the customer experience, no matter the scale or location of the pharma company,” said Mike Weber, vice president of product management at Aktana. “At a time when access is challenged and HCP time is even more burdened by new methods of communication and care, Aktana’s contextual approach ensures that the information HCPs receive is tuned to their specific needs and preferences.”

From webinars to virtual visits, the thousands of daily interactions between brands and HCPs across all channels serve as crucial new data points for ongoing strategy refinement, which is incorporated in real-time for the benefit of every user. This combination of technology and human knowledge is essential for commercial AI solutions, empowering all teams to provide their insight and take intelligent action with confidence.

Aktana’s Contextual Intelligence Engine is available now. Learn more in this video or read our new blog series on contextual intelligence at https://www.aktana.com/blog/.

Additional Information:

  • Learn more on Aktana’s Contextual Intelligence Engine: aktana/Contextual-Intelligence
  • Connect with Aktana on LinkedIn: linkedin.com/company/aktana
  • Follow @aktana_inc on Twitter: twitter.com/aktana_inc
  • Like Aktana on Facebook: facebook.com/aktanainc

About Aktana
Aktana is a pioneer in intelligent engagement for the global life sciences industry. Its Contextual Intelligence Engine leverages a proprietary blend of AI, human insight and other advanced technologies to help life sciences teams coordinate and optimize personalized omnichannel engagement with healthcare providers. Committed to customer success and innovation, Aktana empowers more than 250 brands to capitalize on data investments, drive productivity, and continually improve campaign performance. More than half of the top 20 global pharmaceutical companies are Aktana customers. Headquartered in San Francisco, Aktana also has offices in Philadelphia, London, Barcelona, Tokyo, Osaka, Shanghai, Beijing, Sydney, and Sao Paulo.

For more, visit www.aktana.com.

Media Contacts:

Eamon Levesque
(617) 910-8296
                        Lisa Barbadora
(610) 420-3413
  1. https://channels.theinnovationenterprise.com/articles/global-healthcare-ai-market-to-hit-13bn-by-2025

Primary Logo

© GlobeNewswire 2020
Latest news "Companies"
01:38aTOYOTA TSUSHO : invests in Thai bus operator ATP30 for smart mobility
01:38aJYSKE BANK : Share repurchase programme
01:38aACCONEER : Imagimob and OSM Group shows gesture-controlled in-ear headphones
01:36aMSCI : Kazuya Nagasawa Promoted to Head of APAC Client Coverage
01:36aST Engineering Geo-Insights Partners with BlackSky to Offer Expanded Satellite Imaging and Analytics Insights Portfolio for Customers in Southeast Asia
01:35aPRESS RELEASE : adesso supports Bausparkasse Schwäbisch Hall to expand its core banking IT system in the credit sector
01:35aADESSO : supports Bausparkasse Schwäbisch Hall to expand its core banking IT system in the credit sector
01:34aPRESS RELEASE : BayWa AG: BayWa records outstanding earnings - higher dividend in sight
01:34aBAYWA AG : BayWa records outstanding earnings - higher dividend in sight
01:33aPRESS RELEASE : q.beyond expects further double-digit growth in 2021
Latest news "Companies"