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Astral Media Inc. : Astral Radio launches mobile platform to promote emerging artists

12/03/2012 | 11:40am EDT

December 3, 2012

Montreal, December 3, 2012- Today, Astral Radiois proud to launch the new iPhone/iPad edition of the Virgin Radio(English Canada) and NRJ Radio(French Canada) mobile applications. These new applications make Astral Radio the only radio broadcaster in Canada to offer an on-demand music and video streaming service through mobile applications.

The deployment of this new mobile application fits with Astral Radio's desire to promote emerging artists to Canadian consumers and to provide new platforms for music discovery throughout Canada. The deployment of the on-demand player and the new mobile application was made possible thanks to agreements concluded between Astral Radio and the major music labels, the IDLA (Independent Digital Licensing Association), as well as the CMRRA (Canadian Musical Reproduction Rights Agency), SODRAC, SOPROQ and Re-sound. "Astral Radio stations are the launch pad for emerging artists in Canada", commented Rob Farina EVP of Content and Platforms, "we are excited to offer Canadian consumers more ways to discover new artists and continue breaking Canadian stars."

This new version of the NRJ and Virgin Radio networks' mobile app will offer music-lovers nothing less than the ultimate mobile experience. Listeners will be able to listen to their favourite station, access hundreds of songs by popular or emerging artists on demand, view videos, interviews and exclusive performances and choose among a variety of web-radio stations. With these innovations, listeners can also discover new artists, consult and buy music they hear on the air, share what they listen to and save their favourite songs and video clips in a personalized playlist.

This past February, Astral Radio became the first radio broadcaster in Canada to offer an on-demand music and music-video streaming service. Available online via the websites of participating stations, and now through a mobile application, this cutting-edge service offers listeners new platforms that allow them to discover and share new music.

Launched by all of the Virgin Radio stations across the country, the NRJ network across Quebec, and various other Canadian Top 40 format Astral Radio stations, the on-demand music and video streaming service will be offered via the NRJ mobile application at radionrj.ca, and the Virgin Radio mobile application at virginradio.ca and on iTunes.ca.

About Astral
Founded in 1961, Astral Media inc.(TSX : ACM.A/ACM.B) is one of Canada's largest media companies. It operates over 100 of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.

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Chloé Boissonnault, Senior Director, Communication & Marketing
Astral Radio- (514) 529-3212

Isabelle Bergeron, Coordinator, Communication & Events
Astral Radio- (514) 239-0094

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© Publicnow 2012
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