The American aircraft manufacturer has therefore carried out a major management reshuffle, announcing the departure of Ed Clark, vice-president of the 737 program and GM of the Renton plant, where the aircraft that brought the company into disrepute was assembled. This company veteran is thus publicly endorsing the shame, when a vast overhaul of strategy would be more appropriate.

As we have regularly written in our pages, Boeing's fundamental problem is that it has long prioritized performance and shareholder returns over aircraft safety.

So, to put on a brave face, the aircraft manufacturer is multiplying its proofs of goodwill. The company just announced creation of a new position: Senior Vice President for Quality Control within the Commercial Aircraft unit.

It has also opened the doors of its facilities to customer airline inspectors, and assured, reassured and confirmed its commitment to safety, with plenty of appropriate vocabulary ("guarantee, attention, requirement"). Will these measures be enough to restore the Group's reputation?

It's worth noting, however, that David Calhoun, the CEO who steered the strategy of returning the company to shareholders, and his co-pilot the CFO, are staying on. At least until further notice.


Drawing by Amandine Victor