transformed into a runway
featuring clothes made from discarded company uniforms
LOCATION: SAO PAULO, BRAZIL
(SOUNDBITE) (Portuguese) MANAGER OF SUSTAINABILITY PROJECTS AT POWER GROUP, SILMARA BARBOSA DOS SANTOS, SAYING:
"We had a huge volume of uniforms that would be discarded due to re-branding. Then came the idea of developing a whole collection based on the concept of the circular economy."
The 'Energy Collection' celebrates
upcycling and sustainable fashion
The looks reused uniforms
from energy company ENEL
and airline Azul Linhas Aereas
(SOUNDBITE) (Portuguese) PRESIDENT OF G10 SLUMS ASSOCIATION, GILSON RODRIGUES, SAYING:
"(The project) has transformed lives and built dreams through the training of seamstresses, generating work and income. We are proud to show solutions at a time when people are going through difficulties. (We are) proud to see that the favela has organized to overcome the financial and health crisis."
The money raised will go to the seamstresses
and help train new needle workers in the favela
