Log in
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 

MarketScreener Homepage  >  News  >  Companies

News : Latest News
Latest NewsCompaniesMarketsEconomy & ForexCommoditiesInterest RatesBusiness LeadersFinance Pro.CalendarSectors

Burger King to launch meatless 'Rebel Whopper' in Brazil

share with twitter share with LinkedIn share with facebook
09/03/2019 | 12:31pm EDT
FILE PHOTO: Logo of U.S. fast food group Burger King is seen at a restaurant in Bruettisellen

SAO PAULO (Reuters) - Burger King will launch a plant-based burger imitating meat called the "Rebel Whopper" in Brazil in November, the company said on Tuesday, amid an international rush for mass-market chains to cater to vegetarian and vegan diners.

Burger King will sell the vegetarian burgers developed by meatpacker Marfrig Global Foods for 29.90 reais ($7.26) in Brazil, representatives of the two companies said at a press briefing in Sao Paulo.

The hamburger will be produced by Marfrig in partnership with U.S. commodities trader Archer Daniels Midland Co.

The launch of plant-based products comes amid heightened consumer concerns over health, the environment and even animal welfare, forcing companies to adapt to consumers wanting to eat less meat.

The trend has given rise to non-meat start-ups like Beyond Meat Inc and Impossible Foods Inc in the United States, with Brazil-based traditional meat-packers like Marfrig and JBS SA following suit.

Burger King, owned by Brazilian-controlled 3G Capital via its majority stake in Restaurant Brands International, will launch the burger in Sao Paulo city on Sept. 10, expanding to Sao Paulo and Rio de Janeiro states in October, and elsewhere in November.

The chain found in a survey that 69% of Brazilian consumers were likely to buy a plant-based burger if offered at Burger King, ranking first ahead of China with 41%, the company's Brazil CEO Iuri Miranda said.

He estimated Brazil's fast food market is worth 400 billion reais ($97 billion).

In the United States, Impossible Foods supplies the plant-based burgers sold in Burger King stores, while Marfrig will be the chain's exclusive supplier in Brazil.

Executives at Burger King and Marfrig declined to comment on details or duration of that contract.

Marfrig's chief executive for South America, Miguel Gularte, said the company is developing other plant-based products which may be sold in supermarkets, but they will not use the same recipes as the Burger King burgers.

(Reporting by Ana Mano; Editing by Andrea Ricci and Lisa Shumaker)

By Ana Mano

Stocks mentioned in the article
ChangeLast1st jan.
ARCHER LIMITED 0.00% 2.3 Delayed Quote.-27.67%
BEYOND MEAT, INC. -0.26% 171.73 Delayed Quote.127.16%
JBS SA -3.31% 21.3 End-of-day quote.-17.44%
MARFRIG GLOBAL FOODS -3.43% 14.65 End-of-day quote.47.09%
RESTAURANT BRANDS INTERNATIONAL INC. -0.61% 74.58 Delayed Quote.-9.91%
RISE, INC. 0.00% 26 End-of-day quote.-13.33%
THE GLOBAL LTD. -0.92% 216 End-of-day quote.-54.14%
share with twitter share with LinkedIn share with facebook
Latest news "Companies"
04:49pSHAREHOLDER INVESTIGATION : Halper Sadeh LLP is Investigating the Following Companies; Investors are Encouraged to Contact the Firm - CEIX, GLIBA
04:16pBAK FINAL DEADLINE ALERT : ROSEN, TOP RANKED INVESTOR COUNSEL, Reminds Braskem S.A. Investors of Important October 26 Deadline in Securities Class Action - BAK
04:15pFACEBOOK : demands academics disable ad-targeting data tool
04:14pFACEBOOK : demands academics disable ad-targeting data tool
04:07pMACY'S : cancels visits with Santa, offers online experience
03:37pJPM LOSS NOTICE : Rosen Law Firm Announces Filing of Securities Class Action Lawsuit Against JPMorgan Chase & Co. – JPM
03:35pTHOR MINING : Ragged Range Project - Visible gold in follow up sampling
03:35pTHOR MINING : Results of General Meeting
03:35pTHOR MINING : Notification of Major Interest in Shares
03:35pTHOR MINING : Ragged Range Gold Project Sampling Program
Latest news "Companies"