Caswell-Massey, IFF & Yellowstone Forever Launch Yellowstone Living Florals Collection
04/02/2019 | 08:31am EST
EDISON, N.J. and BOZEMAN, Mont. and NEW YORK, April 02, 2019 (GLOBE NEWSWIRE) -- Caswell-Massey, America’s Original Perfumers and Chemists; International Flavors & Fragrances, Inc (IFF) a global leader of taste, scent and nutrition; and Yellowstone Forever, the official nonprofit partner of Yellowstone National Park, are introducing a new ‘Living Floral’ collection of Fragrance Tonics and Moisturizing Oils captured from plant species at Yellowstone National Park, using IFF’s headspace technology. A portion of the proceeds of the collection will support Yellowstone Forever’s mission of engagement and support through education and fundraising for the park to ensure Yellowstone remains an incredible resource for generations to come, including work to preserve and protect endangered plant species within the park.
100ml Fragrance Tonics created by Caswell-Massey and IFF in collaboration with Yellowstone Forever. The Fragrance Tonics are available in five scents sourced from five regions of the park: Old Faithful, Yellowstone Lake, Tower Fall, Canyon, and Mammoth.
Caswell-Massey worked with IFF and Yellowstone Forever to create five skin moisturizing oil blends using the Living Floral scents connected to five regions of the park where the Living Floral scents were sourced: Old Faithful (Shown), Canyon, Yellowstone Lake, Mammoth, and Tower Fall.
Caswell-Massey's President, Nicolas Arauz, exploring Yellowstone with the Park Botanist to develop the collection.
This image shows some the technique used by International Flavors and Fragrances (IFF) to create Nature-Identical molecules from rare flora at Yellowstone National Park for the Caswell-Massey Yellowstone Collection. The process does not damage the flower.
The Yellowstone Living Florals collection, launching in April 2019, will include five Fragrance Tonics and five Moisturizing Oils made with Organic Argan and Jojoba Oils. All products in the collection are derived from Living Florals and named for five landmark regions within the park: Lake, Canyon, Mammoth, Tower Fall, and Old Faithful. Fragrance Tonics will retail at $48 for a 100ml Bottle; Moisturizing Oils will retail at $42.00 for a 30ml Bottle.
The Yellowstone Living Floral project has been in development for over five years, started under a scientific research permit granted to IFF in 2014 to work with Yellowstone National Park botanists to study and preserve some of the plant species unique to the park. Using IFF’s headspace technology applied to the living flora, IFF was able to identify the “scent signature” of several of these plant species and to recreate “nature identical” scent molecules using sustainably sourced materials without damaging or harming these rare botanical species. These nature-identical molecules were carefully refined by IFF perfumers for the collection.
The tonic packaging features images from Yellowstone’s photography and art archives, and all products include collectible cards with historical photos and artwork from the park along with information about supporting Yellowstone Forever. Additional expeditions are planned for 2019, with more products planned for the collection in 2020.
The five tonics included in the collection are:
LAKE is fresh, bright, and beautiful, with top notes of Verbena, Solar Flower and Lavender; base notes of Amber and a hint of Plant-based Musk. Composed by IFF Perfumer MacKenzie Reilly.
CANYON has the scent of fresh mountain air with Green base notes & a bright, Aquatic opening, with notes of Blue Lupine, Mountain Forget Me Not, Pine, Juniper, Cedar, & Moss. Composed by IFF VP Perfumer Yves Cassar.
MAMMOTH captures the spring thaw of this region with fresh citrus and aromatic notes including Sage, Mountain Haygrass, Cedarwood, & Earthy Undertones. Composed by IFF Perfumer MacKenzie Reilly.
TOWER FALL has mineral notes combined with native aromatics and woods. Includes Living Rocky Mountain Phlox, Mountain Forget Me Not, Juniper, Wild Violet, Cedar, & Amber. Composed by IFF Perfumer MacKenzie Reilly.
OLD FAITHFUL is derived from rare botanicals near the most active thermal features in the park. Old Faithful is the most unusual and unique scent, with Sagebrush, Tree Moss, Birch, & a strong scent of Smoky Wood. Composed by IFF Senior Perfumer Laurent LeGuernec.
In addition to the collection, Caswell-Massey and IFF will be supporting an educational program within the park to educate visitors about rare and endangered plant species at Yellowstone.
Caswell-Massey President Nick Arauz lead the development of the project for Caswell-Massey and visited Yellowstone with IFF and the Yellowstone National Park botanist in 2017 and 2018 for the development of the project: “This collaboration has been nothing short of amazing for Caswell-Massey. It’s one of the most remarkable projects our company has undertaken in our 267 year history; and as an American company driven by an intense curiosity for botanical formulations, this Yellowstone Living Floral Collection is a remarkable partnership that enables us to bring the incredible experience of the park directly to our customers.”
“This partnership is a great example of corporate stewardship and research that will strengthen education and preservation efforts in Yellowstone for years to come,” said Yellowstone Forever President & CEO Heather White. “We’re delighted that this unique new collection of products will introduce many people to this wonderful park and help share the treasures found within it.”
“With IFF’s 130-year history, it is an honor to partner with these iconic organizations to create a fragrance collection that is olfactively engaging, deeply resonant with our commitment to sustainability and pays tribute to American perfumery,” said Nicolas Mirzayantz, Divisional CEO Scent, IFF. “In fragrance creation, there is a great respect for the gifts and wonder that nature provides and we are committed to protect it while showcasing its treasured scents. With each of these fragrances, I believe our perfumers have captured some of this natural magic of Yellowstone—and the essence of one of the most breathtakingly impressive areas in the world.”
All of the items that are part of this collaboration will be available at the Caswell-Massey website caswellmassey.com, through Yellowstone Forever Park Stores, at shop.yellowstone.org, and at finer retailers across the country that carry Caswell-Massey products.
ABOUT CASWELL-MASSEY Founded in 1752 in Newport, Rhode Island, Caswell-Massey is America’s original apothecary and perfumery, long considered one of the foremost purveyors of scent and luxury. Caswell-Massey was the formulator of classic American fragrances and an early leader in developing many popular remedies such as their cucumber eye pads, almond and aloe soaps, lotions, and shaving creams. Many of the fragrances offered by Caswell-Massey today are rooted in these bespoke fragrances. As they approach nearly three centuries of being an American Original, they plan to bring out the best from our archives, strengthen their community of loyal customers, and create incredible new products and collaborations worthy of the legendary American brand. Caswell-Massey can be found online at caswellmassey.com and on social media @caswellmassey.
ABOUT YELLOWSTONE FOREVER Yellowstone Forever is the official nonprofit partner of Yellowstone National Park. We partner with Yellowstone National Park to create opportunities for all people to experience, enhance, and preserve Yellowstone forever.
Our combined operations include 11 educational Park Stores with gross sales of over $5.1 million; the Yellowstone Forever Institute, which offers more than 600 in-depth programs each year; a supporter program of 85,000 Yellowstone enthusiasts raising funds to support critical park priority projects; and an online community of more than 1 million worldwide.
Yellowstone Forever has provided over $106 million of cash support and over $64 million of in-kind support since 1933. Our mission of engagement and support through education and fundraising for the park will ensure Yellowstone remains for generations to come.
Please visit Yellowstone.org or call 406.848.2400 to learn more.
ABOUT INTERNATIONAL FLAVORS & FRAGRANCES INC. International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF) is a leading innovator of scent, taste, and nutrition, with 97 manufacturing facilities, 105 R&D centers, and 39,000 customers globally. At the heart of our company, we are fueled by a sense of discovery, constantly asking “what if?” That passion for exploration drives us to co-create unique products that consumers experience in more than 90,000 unique products sold annually. Our 13,000 team members globally take advantage of leading consumer insights, naturals exploration, research and development, creative expertise, and customer intimacy to develop differentiated offerings for consumer products.