Chicken
of the Sea International has finalized a multifaceted alliance with
the Cabrillo
Marine Aquarium (CMA) in San Pedro that includes sponsorship of a
year-long series of lectures, workshops, events and activities designed
to educate South Bay teachers, students and the public about the
importance of marine stewardship and ocean-based sustainability.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180502006248/en/
Roxanne Nanninga, North America Sustainability Director for Chicken of the Sea; Carolyn Brady, Executive Director of the Friends of Cabrillo Marine Aquarium; and Ed Mastro, Cabrillo Marine Aquarium Director. (Photo courtesy of Chicken of the Sea)
The announcement was made today by Roxanne Nanninga, North America
Sustainability Director for Chicken of the Sea, in conjunction with the
May 2 observance of World Tuna Day, established by the United Nations to
raise awareness of the global importance of tuna and promote responsible
fishing practices.
Chicken of the Sea will become a Cabrillo Marine Aquarium Corporate
Circle Bronze partner and sponsor both existing and new CMA programs
under the umbrella of Sea
Change, a comprehensive sustainability strategy by Chicken of the
Sea parent company Thai
Union Group to drive meaningful improvements across the entire
global seafood industry.
“The Chicken of the Sea’s North American headquarters is new to South
Bay, but we’ve been engaged in the fight for ocean-based sustainability
for many years,” said Nanninga. “Since the best results happen when
educators, students and the public can engage at the community level, we
knew we wanted to join forces with a partner that is already involved
locally.”
“As the South Bay leader in marine science education, aquaculture
research and community recreation since 1935, Cabrillo Marine Aquarium
is the perfect fit with Chicken of the Sea’s long-term sustainability
mission and programs,” she added. “We’re excited to work with Cabrillo
toward a common goal based on a mutual appreciation for the ocean.”
Earlier this month, Chicken of the Sea relocated its corporate
headquarters and staff of 150 from San Diego to El Segundo, Calif. The
move established a North American headquarters for Thai Union Group, the
world’s largest producer of shelf-stable tuna products with annual sales
exceeding $3.7 billion.
Under terms of the agreement, Chicken of the Sea becomes the presenting
sponsor of the Cabrillo Marine Aquarium Lecture Series, a schedule of
six annual lectures covering topics in marine biology and ocean
sustainability. The series kicks off Aug. 3, 2018, with Ted Cranford,
adjunct professor of research at San Diego State University, presenting
“That’s Impossible!” Cetacean Heads are Vibroacoustic Antennas.”
Chicken of the Sea will also work with the CMA to create
sustainability-focused lesson plans prior to co-hosting a teachers’
workshop at the Aquarium in Fall 2019. To provide tangible examples of
sustainability and traceability, the brand will include Chicken of the
Sea products certified by the Marine
Stewardship Council (MSC), the industry’s most exclusive designation
for fisheries stewardship, in the Ocean Discovery Kits given to
participating educators from the El Segundo, Los Angeles and other
school districts.
Other elements of the partnership include Chicken of the Sea sustainable
seafood recipe tastings and presentations at Friends of the Cabrillo
Marine Aquarium Grand Grunion Gala on May 5 and Sustainable Seafood Expo
on Oct. 6-7. Chicken of the Sea will also use the alliance with Cabrillo
Marine Aquarium to launch future participatory partnerships with local
schools, which will be announced at a future date.
For more information about Chicken of the Sea, go to www.chickenofthesea.com.
About Cabrillo Marine Aquarium
With its spectacular natural setting adjacent to Cabrillo Beach Coastal
Park and the Port of Los Angeles, Cabrillo Marine Aquarium is uniquely
suited to its leadership role in marine science education, aquaculture
research and community recreation. The historic Frank Gehry-designed
aquarium displays the largest collection of Southern California marine
life in the world. Since 1935, CMA has provided visitors with both a
natural and interactive approach to learning about the marine
environment of Southern California.
Friends of Cabrillo Marine Aquarium is a nonprofit organization that
exists solely to support the Aquarium, through grants, an active
membership program and corporate sponsorships.
For information about Cabrillo Marine Aquarium events, exhibits,
conservation and educational programs, admission prices and operating
hours, go to http://www.cabrillomarineaquarium.org/.
About Chicken of the Sea
Founded in 1914, Chicken of the Sea (COS) is a leading provider of
healthy, delicious and responsibly sourced seafood, offering not only a
robust product line but the recipes and meal-planning insights needed to
inspire seafood lovers to greater culinary creativity. The company
provides tuna, salmon, clams, crab, oysters, shrimp, mackerel, kipper
snacks and sardines in cans, cups and pouches as well as innovative new
products consistent with seafood’s growing status as a healthy “new”
protein choice in America.
Headquartered in El Segundo, Calif., COS uses responsible fishing
practices to source its seafood products from around the world, and
packages them at a state-of-the-art processing facility in Lyons,
Georgia, as well as at third-party facilities. The company is led by a
team of industry veterans with more than 300 years of collective
experience in the packaged seafood industry.
For information on Chicken of the Sea, including recipes, serving
suggestions and nutritional and meal-planning insights as well as
information on the latest new Chicken of the Sea products, go to www.chickenofthesea.com.
Follow the Mermaid on Facebook at www.facebook.com/ChickenoftheSea,
on Twitter at https://twitter.com/COSMermaid
and on Instagram at http://instagram.com/ChickenOfTheSeaOfficial.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180502006248/en/