Customers benefit immediately from merger of Sunrise and UPC

Press release

Customers benefit immediately from merger of Sunrise and UPC

Opfikon, 01 March 2021

• After just 3 months of integration work, customers can already benefit from the first advantages of the merger.
• With their "Together more Wow" campaign, Sunrise and UPC are celebrating the merger with their customers, who can get attractive gifts and promotions.
• More service: The offers of Sunrise and UPC are now available from all sales outlets of both companies. Customers benefit from even more points of sale, comprehensive consulting and support for all products - via customer service, B2B customer care and the online channels.
• More offers: Attractive gifts await Sunrise and UPC customers who take out new subscriptions, and customer loyalty is being rewarded with attractive advantages.
• Sunrise and UPC are continuing to drive the integration steps forward so that, as soon as possible, customers will also benefit from an integrated product and service portfolio and thus from a leading integrated connectivity and entertainment platform.

Since 11 November 2020, Sunrise and UPC are no longer competitors, but instead are working together to push toward technical and operational integration so that customers can benefit from the first advantages in record time. After just three months and, as a first step, Sunrise and UPC customers are getting more service, more offers, attractive gifts with new subscriptions and further advantages for their customer loyalty.

"It's the largest merger of two companies in recent Swiss history, and that during the coronavirus situation. The focus on customers takes top priority, and after just three months we are ready: Together we are now offering our customers more availability, more service and more support across all channels. In addition, we and our customers are celebrating this union with attractive gifts and promotions, and we are rewarding customer loyalty more than ever before. This is the first important step for our customers on our path to becoming the national champion. More steps are soon to follow," exults André Krause, CEO Sunrise UPC.

The main goal is for customers to benefit from the merger as soon as possible. Extensive system, process and organizational changes are necessary to facilitate this. Despite restrictions due to the coronavirus pandemic, Sunrise and UPC managed this in record time.

Together more Wow

Sunrise and UPC will continue to exist as successful brands, but are celebrating the merger with the new joint advertising campaign "Together more Wow". The message is simple: Sunrise and UPC are together, and in return customers get a greater "Wow" experience. The strengths of the two companies are being brought together to cooperate in giving customers the best. The new advertising campaign shows that the customers of Sunrise and UPC are the most important factor on the way to becoming the national champion.

"Together more Wow" is the first step that makes the advantages of the merger come alive for customers. Sunrise and UPC are continuing to drive integration forward so that customers can also benefit from a coordinated product and service portfolio as quickly as possible. The further steps on the way to becoming a leading entertainment and connectivity platform in Switzerland, and a new product portfolio for residential and business customers, will also be put into place quickly.

Together more speed and entertainment

The Sunrise and UPC fixed network and mobile offers complement one another perfectly. With all offers, customers benefit from Sunrise and UPC thanks to the fastest 5G network from Sunrise and the reliable UPC Giganet. Customers who are not connected to the UPC Giganet can benefit from Sunrise We Home offers. This means ultra-fast Internet at home and on the go.

Sunrise and UPC are continuing to expand the next-generation network structure, including 5G and future technologies, to be able to supply up to 90% of Swiss households with gigabit Internet in the course of 2021. The speed will gradually be increased to 10 Gbit/s.

Together with entertainment offers, Sunrise and UPC are providing the perfect combination. Thanks toMySports, Sunrise customers can now also benefit from Swiss ice hockey and other sports. With Sunrise TV and UPC TV including the Sunrise Smart TV App and UPC TV App, entertainment is available everywhere for Sunrise and UPC customers. With language packages for international channels, the latest movies and series on demand, or streaming services such as Netflix or Sky, the TV experience is being individualized.

With Sunrise TV Neo, Sunrise and UPC customers also benefit from a purely OTT solution with which they can enjoy the best TV entertainment at home and on the go on Smart TV, tablet or smartphone, without an additional TV subscription.

Customer loyalty is rewarded like never before: More entertainment, data and Internet Security - at no extra charge and only for existing customers

Sunrise and UPC are rewarding the loyalty of their customers more than ever before between 1 March and 30 April 2021. Sunrise and UPC customers new to MySports will now receive more entertainment with MySports Pro for 9 months at no extra charge. The We Connect SIM (available starting 15 March 2021) for watches, tablets or laptops is a lifelong gift. And for the protection of all devices from viruses, phishing and malware, Sunrise and UPC are offering the surf protect and F-Secure options at no charge for 9 months. There's never been anything like it.

Celebrating together with attractive "Wow" offers

The merger is being celebrated together with all customers, who can benefit from all offers and gifts via all sales channels of Sunrise and UPC. When existing or new customers take out selected Sunrise and UPC Internet, Mobile or TV subscriptions between 1 March and 13 April 2021, they will get attractive gifts:

• HP 5G Laptop worth CHF 1799.- included when taking out a new UPC Connect Giga or Happy Home Giga subscription (e.g. Connect Giga for CHF 89.-/month, minimum contract period 24 months) or when taking out a new Sunrise We Home XL+ or We Mobile XL subscription incl. young subscriptions (e.g. We Mobile XL young CHF 90.-/month, minimum contract period 24 months).
• Apple iPad Air 64GB Cellular and Apple Smart Keyboard Folio worth CHF 968.- included when taking out a new UPC Happy Home 300 with 600 Mbit/s for CHF 99.-/month (minimum contract period 24 months) or when taking out a new Sunrise We Home M with TV or We Mobile L subscription incl. young subscriptions (e.g. We Mobile L young CHF 70.-/month, minimum contract period 24 months).
• Samsung TV 55'' Crystal UHD worth CHF 799.- included when taking out a new UPC Connect 300 subscription with 600 Mbit/s for CHF 69.-/month (minimum contract period 24 months) or when taking out a new Sunrise We Home subscription (Sunrise We Home S with TV, We Home M, or We Home L) or a Sunrise We Home XL+ subscription (minimum contract period 24 months).
• Xiaomi eScooter (1S Swiss Edition, black) worth CHF 469.- included when taking out a new Sunrise We Mobile M, L or XL subscription incl. young subscriptions (e.g. We Mobile M young CHF 55.-/month, minimum contract period 24 months).

Together more business

Whether for start-ups, self-employed persons, SMEs or large enterprises - the business solutions from Sunrise and UPC provide modern communication solutions for the digital, mobile and secure workplace with top gigabit speeds. The 5G and IoT solutions from Sunrise and UPC Business increase companies' agility, innovation and productivity. Business customers from Sunrise and UPC Business benefit from personal, comprehensive consultations and 24/7 technical support.

More information can be found at www.sunrise.ch and www.upc.ch

TV Spot: Sunrise UPC: Together more Wow

Campaign images (pdf)

We are available to media representatives for further information:

UPC
Media Relations

Switzerland

Tel. [phone]

[e-mail]
@UPC_Switzerland

Press Release, 01 March 2021

Provider		Channel		Contact
Tensid EQS Ltd., Switzerland www.tensid.ch		newsbox.ch www.newsbox.ch		Provider/Channel related enquiries [e-mail] [phone]