About 40% of sales during the "upfront" sales period went to streaming or digital ads, Chapek said at Credit Suisse's virtual Communications Conference.
(Reporting by Lisa Richwine; Editing by Leslie Adler)
Disney CEO says 40% of upfront ad sales went to streaming or digital
June 14, 2021 at 04:26 pm EDT
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LOS ANGELES (Reuters) - Walt Disney Co's advertising revenue for the upcoming fall television season rose by "double-digits" from the levels of 2019 before the global pandemic, Chief Executive Bob Chapek said on Monday.
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