Vanguard Value ETF (VTV):

The Vanguard Value ETF offers investors a convenient way to gain broad exposure to the largest value stocks in the US (98.9%). It seeks to track the performance of the CRSP US Large Cap Value Index and adopts a passively managed, full-replication approach, offering good diversification. It has a well-balanced sector breakdown, providing a diversified mix of sectors that are well-known for paying and growing their dividends, including financials (20.9%), healthcare (19.9%), industrials (12.8%), consumer staples (10.6%), and energy (7.8%). The ETF has a very low expense ratio of 0.04% (significantly lower than its peers).

What’s good about this ETF:

Investing in value companies can be a sound strategy for investors seeking to balance risk and reward. Value companies are typically well-established businesses with consistent earnings and cash flows, making them less risky than growth companies. These companies often trade at a discount to their intrinsic values, providing investors with the opportunity to purchase shares at a lower price and potentially realize higher returns when the market recognizes the company's true value. Additionally, value companies typically pay higher dividends than growth companies, providing investors with a steady stream of income and a cushion during market downturns. Vanguard Value ETF's top 10 holdings comprise a recognizable list of names, including Berkshire Hathaway, UnitedHealth Group, Johnson & Johnson, Exxon Mobil, JPMorgan Chase, and Procter & Gamble.

While the ETF has trailed the S&P 500 index over the past decade, with a 194% total return (CAGR of 11.38%) compared to the S&P 500's 225% return, Vanguard Value ETF offers a higher dividend yield and more downside protection compared to the S&P 500. Its value focus has served it well over the past year, with a positive 1.7% return compared to the negative 8.2% return of the S&P 500.

Invesco QQQ ETF (QQQ):

QQQ (based on the Nasdaq-100 Index) delivers exposure to companies that are at the forefront of transformative, long-term themes such as Augmented Reality, Cloud Computing, Big Data, Mobile Payments, Streaming Services, Electric Vehicles, and more. With more than $166.70 billion AuM (Asset under Management) and 101 holdings, the QQQ offers an exposition to the top-past-20-years performers such as Microsoft (12.63%), Apple (12.63%), Amazon (6.34%), NVIDIA (5.17%) or Tesla (3.07%). It is separated into ten different sectors, providing investors with significant diversity: Information Technology (49.17%), Communication Services (16.55%), Consumer Discretionary (14.34%), Health Care (6.51%), Consumer Staples (6.14%), Industrials (4.44%), Financials (1.21%), Utilities (1.2%), Energy (0.44%) and Other (0.21%).

What’s good about this ETF:

Population expansion, international trade, and a race to be the most developed nation are all contributing to an increase in demand for technological goods worldwide. The United States has a competitive advantage, according to the World Economic Forum's 2018 Global Competitive Index, because of corporate dynamism, solid institutional foundations, finance channels, and a thriving innovation ecosystem. American competitiveness is known for its innovation, which may lead the globe in developing cutting-edge technologies and utilizing the full productive potential of their digital economies to obtain a strategic competitive advantage. Digital technologies are now widely recognized as key factor in determining economic expansion, national security, and global competitiveness. The global trajectory and the general welfare of the populace are both significantly impacted by the digital economy. It has an impact on everything, including growth and the distribution of income and resources. China will only account for 31% of the global information technology market in 2022, while the United States will still hold a competitive advantage.

Invesco S&P 500 Low Volatility ETF (SPLV):

The SPLV is provided by Invesco and consists of the 100 securities from the S&P 500 Index with the lowest realized volatility over the past 12 months. The investment objective of the fund is to seek total return whereas the fund's investment strategy is to focus on distributions and current dividends paid to shareholders. It is rebalanced quarterly in February, May, August, and November. SPLV offers diversification in 10 sectors such as Utilities (23.53%), Consumer Staples (22.79%), Health Care (19.62%), and Financials (14.67%), and has nearly $9,000.00 million in assets under management.

What’s good about this ETF:

SPLV's focus on low-volatility stocks has paid off, with the ETF delivering an impressive 17.29% total return for the one-year period ending on April 26, 2023. Furthermore, SPLV has outperformed the broader market, with the S&P 500 Index returning 13.84% over the same period. Investors seeking a diversified and stable portfolio can rely on SPLV's low expense ratio of 0.25%. The ETF's diversification across various sectors, including utilities, consumer staples, and healthcare, provides further stability and reduces the risk of relying on a single stock. SPLV's performance during market downturns is also notable. During the COVID-19 pandemic in 2020, SPLV experienced less drawdown than the S&P 500 Index, demonstrating the ETF's resilience during market volatility. Moreover, it is composed of leaders in their respective industries (Coca-Cola, McDonald's, Procter & Gamble…) and has a strong track record of stable earnings and dividends, which contribute to the ETF's overall stability and low volatility.

Overall, each of those 3 ETFs has good qualities that make them interested in a watchlist or in a portfolio for a long-term vision. VTV (when compared to the S&P 500) offers more dividend yield, greater downside protection, and immediate diversification. The QQQ offers investors diversified exposure to the technology sector, low expenses, liquidity, and strong historical performance. The SPLV is a solid investment option that provides investors stability, diversification, and potential long-term returns.