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Eastwick : Launches New Technology Ventures From Brand Creation to Go-to-Market

08/30/2016 | 12:39pm EST

SAN FRANCISCO, CA--(Marketwired - Aug 30, 2016) - Eastwick, an award-winning communications agency, revealed today details of two new brands recently launched through its Digital Brand Lab (DBL). Eastwick drove brand positioning and identity work along with an integrated go-to-market launch for new technology market entrants -- Swivelfly, a furniture-as-a-service provider and Beamreach Solar, formerly Solexel, a solar technology company. Led by Sahana Jayaraman, Eastwick's Digital Brand Lab offers technology companies -- from startup to global leaders -- brand strategy, digital services and content marketing to support their business goals.

Imagining a World Where Clean Energy is Everywhere
On June 22, 2016 Eastwick officially launched a next generation solar company, with its new brand Beamreach Solar, at Intersolar Europe in Germany. Beamreach Solar hired Eastwick to develop a new brand and execute a fully-integrated launch plan. Brand identity work included everything from naming and brand positioning, to a full visual brand framework. Additionally, Eastwick led Beamreach Solar through its corporate website development,  demo video production, media outreach, employee communications and sales collateral development. As a result of the momentum created through the launch, Beamreach Solar recently won PVTech's Buzz Award at Intersolar America, one of the largest solar tradeshows in the world.

"Eastwick combines the speed, energy and agility of a smaller agency with scope, services and expertise usually only offered through large agencies," said Mark Kernstens, CEO of Beamreach. "Eastwick was critical to our success, serving as an extension of our team and leading us from brand inception to full launch."

"Furnish Space at Startup Pace"
Eastwick also successfully launched Swivelfly, a startup focused on a new way of furnishing for fast-paced entrepreneurial companies. Swivelfly partnered with Eastwick to help shape its brand strategy, including positioning, company naming and go-to-market plans. The work started with research and insights and resulted in a consistent and cohesive launch campaign leveraging earned, owned and paid strategies, including an engagement with startup focused sponsored content on Mashable and the production of a product explainer video introducing the company's mascot the "Swivelbot."

Eastwick's Digital Brand Lab Aims to Solve CEO and CMO Challenges
"Through the addition of brand services, we advance our agenda in supporting the broader needs of CEOs and CMOs from brand strategy to execution," said Sahana Jayaraman, SVP, Head of Digital Brand Lab at Eastwick. "We don't leave brands to just happen. Instead we develop compelling brands, shape their stories, and ensure those stories are told consistently across internal and external communications channels so that companies meet their business goals."

The Digital Brand Lab consists of specialists across a range of services from strategy development to the execution of a brand including research and insights, brand positioning and identity, design, digital and content marketing. Eastwick's Digital Brand Lab has led brand positioning work for top clients including Facebook Atlas, Unify, Neustar, BMC, Calabrio, TechShop, Integral Ad Science, and Antea Group.

To learn more about Eastwick's Digital Brand Lab services, drop us a note at dbl@eastwick.com.

About Eastwick
Hi, we're Eastwick: a technology-focused communications agency, here to help. With deep Silicon Valley roots, we are geeky and breathe tech every day. We're eager to tell the world your stories -- from enterprise, security, and data and analytics, to adtech, cleantech, healthtech, edtech, and consumer. We bring together public relations, content, social media, advocacy, creative services, and research and insights to help some of the world's biggest brands -- and emerging leaders -- create high-impact communications strategies. We are tech communications. We get you. We get you noticed. We get you results. Learn more at www.eastwick.com and www.linkedin.com/company/eastwick, plus follow us on Twitter and Instagram @eastwickcom and facebook.com/eastwickcom.


ę Marketwired 2016
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