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Fitocracy, FocusMotion Partner on New App for Pebble Classic and Time

06/08/2015 | 12:03pm EDT

Using algorithmic technology, FocusMotion powers Fitocracy beta app for Pebble users, providing first-ever enhanced exercise tracking

FocusMotion, a wearables-first motion technology and application company dedicated to improving health through movement, gesture, fitness monitoring and quantification, today announced its partnership with Fitocracy on the first-ever app, now in beta, allowing Pebble smartwatch users to move beyond mere repetition to tracking exercises down to “proper form” level on both the classic device and the newly launched Pebble Time.

FocusMotion’s algorithmic technology debuted at this year’s Consumer Electronics Show (CES) and employs automatic movement recognition, tracking not only repetition, but also the proper form of exercises such as crunches and bicep curls.

Fitocracy, named by Fast Company as one of the ten most innovative companies in fitness, helps its users reach their fitness goals through gamified workout tracking, community support, and professional coaching. The app enjoys a 4-plus star rating in the App Store and is used by fitness enthusiasts worldwide.

“This is the first-ever pairing of a well-known consumer app and popular wrist wearable with our proprietary motion recognition system,” said Cavan Canavan, CEO of FocusMotion. “The Fitocracy app can now maximize Pebble users’ performance and monitor their fitness and health goals. Not only is all cardio information – calories, distance, time, etc. – tracked, but now also all the strength training data, including exercises performed and number of repetitions, automatically. This functionality has never before been available to anyone using a training app.”

“As a result of this collaboration, Pebble users now have access to the next generation of wearable technology via our app,” said Brian Wang, co-founder and CEO at Fitocracy. “FocusMotion was the logical partner for us on this groundbreaking initiative, given that they are building the world’s largest contextual database of motion recognition and are leading the way in wearable technology by uniquely mapping human movement beyond repetition.”

The app is available via iTunes at https://itunes.apple.com/us/app/fitocracy-for-pebble-workout/id980909193?mt=8.

About FocusMotion

Founded in 2013, FocusMotion is a Los Angeles-based company using innovative, proprietary technology to track a broad range of human movement. FocusMotion is assembling the world’s largest contextual database of motion recognition and is leading the way in wearable technology. Its technology uniquely maps human movement via wearables, moving beyond repetition and pace monitoring to understanding what specific exercises a user is doing in the gym, how many repetitions are completed, and how well those movements are performed.

For more information, please visit: http://www.focusmotion.io and follow us on Twitter @focus_motion.

About Fitocracy

Founded in 2011, Fitocracy is a mobile fitness platform that helps its users reach their goals by assisting them across workouts, diet, motivation, coaching, and more. With over 1.8M users, a highly engaged community, and best-in-class apps, Fitocracy has been called one of the world's most innovative fitness companies.

© Business Wire 2015
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