La Tour des Canadiens revealed

MONTREAL-October 23, 2012-The consortium of The Cadillac Fairview Corporation Limited, Canderel, the Fonds immobilier de solidarité FTQ and the Montreal Canadiens Hockey Club today unveiled the unique features of the city's ultimate residential address: Tour des Canadiens.

With the sales office about to open, enthusiasm for the project is palpable.  "Tour des Canadiens is much more than a prestigious address. It embodies a unique concept where sports and entertainment are an integral part of daily life and is already sparking keen interest," said Daniel Peritz, senior vice-president, Canderel. 

"The Tour des Canadiens project has attracted record interest. Several thousand people have signed up on our website to find out more about the project, something that has never before been seen in Canada. We're confident we can quickly turn this interest into purchasing intent. A number of units that were earmarked for season's ticket holders have all found takers," added Mr. Peritz.

Exceptionally efficient use of space, inspired by a European approach to design, access to a rain spa and exceptionally well appointed amenity spaces are just a few of the advantages that complement the fact that Tour des Canadiens owners will have privileged access to a sports bar and restaurant that promises to be one of the city's hot spots, featuring cutting-edge multimedia equipment. 

Future buyers will also enjoy exclusive access to the Montreal Canadiens. Every year, they will have priority for purchasing tickets to regular season games and will be able to enjoy one two-hour skating session for two people at the Bell Centre. They will have the possibility of attending preseason games in a private box or behind the Canadiens' bench. They will also be invited to participate in private workouts and a VIP tour of the players' dressing room. Owners will have unprecedented privileges offered by the Habs, something never before seen in the NHL. 

Kevin Gilmore, executive vice-president and chief operating officer of the Montreal Canadiens Hockey Club, reiterated his enthusiasm for Tour des Canadiens, an incomparable residential complex in Montreal, which will enable its residents to be part of the action at the Bell Centre in an even more immediate, exciting way. 

"We're very pleased to contribute to giving Montreal such an exciting real estate project and to offering future owners this privileged access to the Bell Centre. We are also involved in developing the sports bar and restaurant that will be part of the Tour des Canadiens project. It's bound to become a destination that is unique in Canada, where people visiting the Bell Centre, either for a Canadiens game or for an evenko show, will be able to enjoy an outstanding ambience," said Mr. Gilmore. 

Mr. Gilmore also indicated that plans to relocate the Place du Centenaire are advancing well. It will be situated in the immediate environs of the Bell Centre and designed to conserve this important tribute to the unique relationship that has developed over the past century between the Canadiens and their fans. He explained that for the duration of the work, the statues and bricks will be removed and carefully stored to preserve their integrity until construction has been completed. 

Designed by architects Cardinal Hardy and Martin Marcotte/Beinhaker and the design firm Huma Design, the 48-storey building will be located at the corner of de la Montagne and Avenue des Canadiens, in the heart of downtown Montreal. To date, a 5,000-square-foot sales office has been built on site to welcome potential buyers starting in November. It houses an actual life-sized model unit, a large projection room for viewing the latest video describing the project, as well as presentation touchscreens, a first in Montreal. Just one visit to the sales office will suffice to appreciate the spectacular setting that new owners of Tour des Canadiens will enjoy, as well as the breathtaking views from the units. 

The Tour des Canadiens is architecturally unique with its two distinct parts evoking the natural variation in elevation on the site where it will stand. Straddling the ridge between the river and Mount Royal, Tour des Canadiens will be an unmistakable visual landmark.  Located in the heart of downtown, it will offer direct access to the Bell Centre, the metro, the train stations and underground Montreal will be just steps from the city's business, sports and cultural activities. 

The building will stand on a 10-storey podium that will house the indoor parking. In addition to giving direct access to the city's largest intermodal transit hub, Tour des Canadiens will include a magnificent terrace on the 10th floor, equipped with a pool, Miami-inspired cabanas and areas for tanning, grilling and alfresco dining. There is also a huge projection wall that's ideal for watching a game or a movie, and also provides a perfect backdrop for a DJ booth. 

In addition, Tour des Canadiens boasts a state-of-the-art fitness centre with exercise, yoga and aerobics rooms. The chic, contemporary party room features a bar and kitchenette, and the rain spa and hydrotherapy room are perfect for relaxing after a tough day. 

Huma Design have been responsible for the interior design of the 520 residential units and the common areas in Tour des Canadiens. Starting at about $250,000, they will be distinguished by their sleek Euro style that pushes the limits of design to create spacious, open interiors regardless of square footage. 

Classic walnut, urban grey or contemporary white will dominate to enhance the units' functional elegance. The interior design will optimize natural light with tall windows that also serve as vantage points for the stunning views. The one- or two-bedroom apartments and penthouse units will all be delivered with integrated Euro-style appliances, including refrigerator, convection oven, cooktop, dishwasher, microwave and vent hood, and will be equipped for the installation of various home automation applications.

Finally, unlike any other projects, the Tour des Canadiens benefits from an all-star team of investors who have both the financial resources and experience to ensure the project's success which should undoubtedly reassure all future owners.


INFORMATION:
Serge Vallières
svallieres@national.ca
514-843-2310
514-589-7214

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