LOS ANGELES, Oct. 27, 2016 (GLOBE NEWSWIRE) -- Foodstirs, focused on re-traditionalizing the home baking experience, today announced that it has closed its Series A funding. The investment was led by Cambridge Companies SPG, Ken Wegner, Mucker Capital and Beechwood Capital, with several significant existing investors also participating. The new funding will support Foodstirs continued expansion into retail and online.
“We are thrilled to close this round of funding as it will help us advance our mission of modernizing home baking. Our organic line of products contain clean & green direct-sourced ingredients that offer homemade-easy recipes everyone can enjoy and at an accessible price,” said Galit Laibow, CEO and co-founder of Foodstirs. “In addition, it’s great to know we’ve brought on the right investment partners to assist Foodstirs with getting to the next growth stage.”
Since launch in October 2015, Foodstirs has successfully disrupted the baking category and delighted tens of thousands of customers. Their products are already available at Whole Foods in the Northeast, Los Angeles based specialty grocery chain, Gelson’s, and on their own website at Foodstirs.com with many more outlets soon to come.
“It’s been a passion of mine to create a brand that not only offers the very best products but gives loved ones, including my family, the opportunity to connect,” said Sarah Michelle Gellar. “This raise is critical to enabling our expansion to more people and places.”
The current retail product line consists of three baking kits – Frosted Cake Pop, Celebration Cupcake, and Brownie Pop as well as five mixes – Organic Sweet Tooth Sugar Cookie, Organic Chocolate Lover’s Brownie, Organic Chocolate Chippy Cookie, Organic Simply Sweet Vanilla Cake and Organic Brooklyn Brownie (exclusively at Whole Foods).
“We are excited to lead this latest round of investment for Foodstirs. We love working with great, smart entrepreneurs that are clearly disrupting a category. They’ve got strong early traction and a clear plan for future expansion,” declared Filipp Chebotarev, Chief Operating Officer at Cambridge Companies SPG.
For additional information about Foodstirs, please visit Foodstirs.com. Or, to learn more about how you can carry Foodstirs products in-store, please contact us at sales@foodstirs.com.
About Foodstirs
Foodstirs is re-traditionalizing the home baking experience with the first ever all organic, full-gluten baking mix brand to utilize Wholesome Biodynamic sugar and Equal Exchange Fair Trade Cocoa. The company’s delicious quick-from-scratch produce line-up offer the convenience of a mix with the taste of homemade. Foodstirs proprietary baking mixes and baking kits are currently available at Whole Foods in the Northeast, Gelson’s markets and online at foodstirs.com. The company is headquartered in Santa Monica, CA. For more information please visit www.foodstirs.com.
About Cambridge Companies SPG
Cambridge Companies SPG (“Special Projects Group”) LLC is Strategic Opportunity Investment Company with a focus on Venture Capital, Real Estate and Private Equity. At Cambridge Companies our investments are structured to preserve and grow capital, provide financial security to our shareholders and have discernible social impact. More information on Cambridge Companies can be found on their website here.
Contact: Jami Kandel Vision PR 248-755-3503 jami@visionpr.net
