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Funnel : Leasing Launches H.O.M.E. to Increase Fair and Equitable Housing

04/07/2021 | 07:49am EDT

Non-Profit to Combat Housing Discrimination through Responsible Technology, Education and $1 Donations per Online Leasing Application

Funnel Receives Florida for Good Award, Moves Toward B Corporation Certification

Funnel, the only renter-centric property management software platform, announced the launch of H.O.M.E. (Housing Opportunities Made Equal), a 501(c)3 not-for-profit, dedicated to building responsible technology and supporting causes that provide disadvantaged renters with access to safe and healthy housing. The launch of H.O.M.E., timed during Fair Housing Month and the anniversary of the Fair Housing Act of 1968 (April 11), will further Funnel’s mission to combat the systemic oppression prevalent throughout the leasing process and increase housing access for individuals of color and other marginalized home seekers. Every online application completed through Funnel’s platform will now generate a $1 donation on behalf of H.O.M.E. that will be used toward creating more equitable housing access and opportunity.

“A home is the foundational block of economic progress and possibility. Without equal access to housing, people of color and other vulnerable groups will continue to be left further behind,” said Tyler Christiansen, CEO of Funnel. “Biases and homogeneity in teams responsible for the development of technology in the housing process can make the problem worse. We formed H.O.M.E. because we knew we could make a difference. By helping to change the housing process, we can influence the industry and change the world.”

As part of this larger commitment, Funnel has made a specific point of identifying and eliminating biases in their suite of leasing products, including in their new virtual leasing agent. Funnel has ensured the virtual agent can respond to messages about affordable housing and help find the least expensive apartments. Steps were also taken to accommodate messages in foreign languages, unsupported inquiries, and messages that indicate adverse prospective renter situations, including potential exposure to trauma such as domestic abuse.

Often overlooked, housing discrimination is a constant and formidable obstacle for millions of Americans. Studies confirm that home seekers of color are told about and shown fewer homes and apartments than their white counterparts, raising their housing search costs and restricting housing options. According to the Urban Institute, people of color are shown 12% fewer rental units, respectively, than whites. Safe and affordable housing is critical to many other aspects of well-being, including health, education, and job security.

Funnel was recently recognized as one of the leading companies in Florida using the power of business as a force for good by the University of Florida and received their 2021 “Florida for Good” award. Funnel is also in the process of filing for B Certification, having completed the BIA assessment and ensuring all aspects of its business model are optimized for social and environmental impact.

About Funnel

Funnel's renter-centric solutions revolutionize the antiquated process of finding a home into an enjoyable experience. We believe all renters deserve a seamless, simple and personalized journey. We provide leasing and communication tools that are intuitive and obliterate repetitive tasks -- driving more efficient leasing. Join us as we help leading property management teams create tomorrow's rental experience at funnelleasing.com.

About H.O.M.E. (Housing Opportunities Made Equal)

Funnel is dedicated to fair housing for all. We created H.O.M.E. to advance our commitment of building responsible technology and supporting causes that provide marginalized renters with access to safe and healthy housing. Through our actions, we strive to identify and combat the systemic oppression prevalent throughout the leasing process that results in limited housing access for individuals of color and other marginalized home seekers. Every online application completed through our platform generates a $1 donation on behalf of H.O.M.E. that is used toward ending housing discrimination and increasing economic opportunity through housing. Learn more at homebyfunnel.org.


ę Business Wire 2021
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