The global sex toys market is poised to grow by USD 9.83 billion during 2020-2024, progressing at a CAGR of over 6% during the forecast period. The outbreak of the COVID-19 pandemic has positively influenced the growth of the market. Factors such as lockdowns and change in consumer behavior have significantly increased the demand for sex toys. Besides, rising awareness and changing perceptions about sex toys among consumers will present significant opportunities for vendors during the forecast period.
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Technavio has announced its latest market research report titled Global Sex Toys Market 2020-2024 (Graphic: Business Wire)
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The report on the sex toys market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis. The report also offers an up-to-date analysis regarding the current global market scenario and the overall market environment.
The market is driven by the increasing popularity of sex toys. The growing popularity of concepts such as bondage, discipline, sadism, and masochism (BDSM) has increased the demand for a variety of sex toys such as love devices, romantic toys, and kinky play toys. This has resulted in continuous product innovations by vendors. In addition, the study identifies the growing awareness of the health benefits of sex toys as one of the prime reasons driving the sex toys market growth during the next few years.
The sex toys market analysis includes the product and geography landscape.
Based on the product, the market saw an increased demand for adult vibrators in 2019. The segment is driven by the expansion of product portfolios in terms of technology, product type, size and shape, and product packaging by vendors in the market.
Based on geography, APAC led the market with 44% share in 2019. Factors such as the increased exposure to sex toys, rising awareness of the health benefits of sex toys, and the rebranding and repositioning of sex toys industry are driving the growth of the sex toys market in APAC.
This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.
The sex toys market covers the following areas:
Sex Toys Market Sizing
Sex Toys Market Forecast
Sex Toys Market Analysis
Companies Mentioned
- Ansell Ltd.
- Church & Dwight Co. Inc.
- Doc Johnson Enterprises
- LELOi AB
- Luvu Brands Inc.
- Reckitt Benckiser Group Plc
- Tantus Inc.
- TENGA Co. Ltd.
- The Aneros Co.
- WOW Tech International GmbH
Key Topics Covered:
Executive Summary
- Market Overview
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2019
- Market outlook: Forecast for 2019 - 2024
Five Forces Analysis
- Five Forces Summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Product
- Market segments
- Comparison by Product
- Adult vibrators - Market size and forecast 2019-2024
- Dildos - Market size and forecast 2019-2024
- Erection rings - Market size and forecast 2019-2024
- Others - Market size and forecast 2019-2024
- Market opportunity by Product
Customer landscape
- Overview
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2019-2024
- North America - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Key leading countries
- Market opportunity by geography
Drivers, Challenges, and Trends
- Market drivers
- Volume driver - Demand led growth
- Volume driver - Supply led growth
- Volume driver - External factors
- Volume driver
- Price driver
- Price driver
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Vendor landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Ansell Ltd.
- Church & Dwight Co. Inc.
- Doc Johnson Enterprises
- LELOi AB
- Luvu Brands Inc.
- Reckitt Benckiser Group Plc
- Tantus Inc.
- TENGA Co. Ltd.
- The Aneros Co.
- WOW Tech International GmbH
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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