The foray into oncology contributed to negative comparisons by the market to British peer AstraZeneca, which has built up a strong oncology portfolio.

Barron, who left GSK to lead U.S. biotech start-up Altos Labs but took a seat on GSK's board, declined an interview request for this story.

Wood said the R&D team had narrowed its work in oncology to developing treatments for people with advanced states of cancer who are unresponsive to other treatments. He cited ongoing trials for alternate uses for its PD-1 inhibitor drug Jemperli, which is currently approved in the United States and Europe for use on certain types of endometrial cancer.

BLOCKBUSTER POTENTIAL Analysts say that despite a string of strong quarterly earnings, lingering concerns over the company's drug pipeline reflect in GSK's share price. It has fallen 20% since January 2020, compared with Astra's stellar 42% rally, and in the so-called price-to-earnings ratio for the stock, which fell from around 14 last June to below 10 - just over half the level of AstraZeneca.

One investor, whose health care-focused fund holds shares in AstraZeneca but not in GSK, said the seemingly less-coherent approach of GSK's R&D in recent years was a leading reason why the market sees AstraZeneca as a more promising bet.

"AstraZeneca has momentum, so does Eli Lilly, Novo Nordisk ... it's the long-term growth stories with exciting pipelines that drive top-line growth, margin expansion and long-term returns," said the investor. The investor said he does not see enough GSK drugs, either on the market or in development, with potential to be a so-called "blockbusters" with annual sales exceeding $1 billion. "Hopefully they can achieve that through successful investment in the pipeline over time." But Wood said the overhauled R&D department has put GSK in a strong position to meet growth targets. That is crucial as GSK faces a combination of patent expiries and declining revenues for its current bestsellers by the end of this decade. Among the affected products are the Shingrix vaccine and treatments containing HIV product dolutegravir, which last year made up a combined 9 billion pounds ($10.94 billion) in sales, a third of the company's total. GSK hopes its respiratory syncytial virus (RSV) vaccine could be its next blockbuster, forecasting 3 billion pounds in future peak sales; Credit Suisse analysts forecast 2.5 billion pounds. U.S. regulatory approval on GSK's vaccine, and a rival vaccine developed by Pfizer, is expected in May. Wood said other potential bestsellers in late-stage development are hepatitis B treatment bepirovirsen and severe asthma treatment depemokimab, with the company forecasting both could be major growth drivers by the end of the decade.

UBS analyst Michael Leuchten said Wood's claims about improvements in the R&D unit thanks to better use of human genetics to identify drug targets, and the use of AI/ML tools, were hard to evaluate. "There are other companies doing this and the road to fruition is long, whereas the replacement need in the pipeline is meaningful and maybe more immediate."

($1 = 0.8414 pounds)

(Reporting by Maggie Fick; Editing by Susan Fenton)

By Maggie Fick