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Luxury group Kering to ditch fur completely

09/24/2021 | 10:08am EDT

France's Kering will stop using animal furs in all its collections.

It joins a growing list of luxury fashion houses to respond to customer demands for ethical and sustainable clothing.

The decision comes four years after its star label Gucci announced it would forego fur.

A number of fashion houses followed suit, including Italy's Prada, Burberry and outerwear specialist Canada Goose.

With an eye to building future generations of luxury customers, fashion labels have ramped up efforts to prove their sustainability credentials.

Particularly as shoppers have become more environmentally conscious.

Starting from the fall 2022 collections, none of the Kering houses will use fur.

In a statement the firm said, "the world has changed, along with our clients, and luxury naturally needs to adapt to that".

The group's houses include Balenciaga, Alexander McQueen and Saint Laurent.

They have phased out fur in recent years.

But Friday's company-wide ban closes the door to its use in the future, even in the event of a change in creative direction.

Larger rival LVMH leaves the decision on fur use to creative directors at its many brands.

© Reuters 2021
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