An increasing market
 
In spite of studies demonstrating the risks bound to the excessive consumption of this type of drink, the market is rapidly expanding and sales explode.

Forbidden in France until 2008, the leaders Red Bull, Monster and Burn are divided a market which represents more than EUR 150 million/year. It is 50 million liters of these "energy-drink" which are consummate only in France every year.


A wise and juicy partnership with Coca-Cola
 
The company listed on the Nasdaq since January 10th, 2003, registers more than 740% progress over the last ten years. Il is one of the best performers of the decade.
 
The share has doubled over the last year (from USD 70 in 2014 to USD 155 in 2015) thanksto the investment of Coca-Cola, which is now the main shareholder at 16.7% (see below).This investment allowed "Monster" to integrate Coca-Cola retail chain in the United States and worldwide, increasing quickly its development.





Accounting wise, after quarterly earnings beating analysts estimates on April 29th, it emerges that the net income jumped up of 50% at USD 166 million. The turnover increased by 8.5% with exports increasing by 32 % (which represent 25% of total sales) .






Encouraging perspectives
 
The CEO Rodney Sacks is confident on the future of his brand because thanks to the subsidiary Coca-Cola Amatil, Monster will be available in Australia and New-Zeland. Also, its favored partner Coca-Cola, planned to increase the number of sales's points for the energy drink.
 
Thomson-Reuters estimates for 2016 confirm this positive outlook (margins expected at 40% for 2016). The turnover should continue to progress, the EPS is also expected higher (+25% at 3.87 dollars).







 
Graphically, the stock is on a trading range USD 120/150 in a neutral trend. After recent good quarterly results, the stock is on the top. A breakout of USD 158 will open new upward targets and a new historical high.