Log in
Log in
Or log in with
GoogleGoogle
Twitter Twitter
Facebook Facebook
Apple Apple     
Sign up
Or log in with
GoogleGoogle
Twitter Twitter
Facebook Facebook
Apple Apple     
News
All NewsCompaniesIndexesCurrency / ForexCommoditiesCryptocurrenciesETFInterest RatesEconomyThemesSectors

Marketing Evolution : Unveils Online Certification Programs for Marketers, Developed with Leading Marketing Academics

02/26/2019 | 09:01am EST

Leader in marketing measurement unveils advanced analytics training for professionals and students alike

Marketing Evolution, provider of the most modern marketing measurement and optimization solution, is working with leading universities to develop certification courses for users and students alike.

“As they begin their careers, our graduates are seeing an incredible demand for marketing analytics expertise,” said Dr. Brennan Davis, a marketing professor at California Polytechnic State University’s Orfalea College of Business. “Our work with Marketing Evolution offers a unique opportunity to blend an academic approach with highly-specific technical training to the benefit of our students and their future customers alike.”

Marketing Evolution has developed the training certifications with two highly-regarded advertising and marketing academics — Dr. Brennan Davis, the Hood Professor of Marketing at the Orfalea College of Business at California Polytechnic State University; and Beth Egan, an associate professor of advertising at Syracuse University’s S.I. Newhouse School of Public Communications.

“Measurement and attribution are critical for today’s marketers — and the opportunity to partner with leading academics has given Marketing Evolution a powerful program for its customers that goes well beyond user training,” said Rex Briggs, CEO of Marketing Evolution. “These certifications match our university partners’ academic approach with comprehensive technology certifications to deliver powerful learning experiences for our users and potential users beginning their careers.”

Marketing Evolution delivers reliable, person-centric insights to more effectively target customers from various segments. Its unique person-based marketing measurement and optimization platform creates the opportunity to connect all of these insights to measure the impact of individual marketing messages on individual consumers, and in turn, helps to increase campaign ROI.

About Marketing Evolution

Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing Return on Investment (ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com/.


ę Business Wire 2019
Latest news "Companies"
02:16aThe Board of Directors of Suominen Corporation resolved on a new share-based Long-Term Incentive Plan for management and key employees
GL
02:16aBekaert - Update on the Share Buyback Program and the Liquidity Agreement
GL
02:16aGlx Holding As : Fixed income investor meetings and contemplated sustainability-linked bond issue
AQ
02:16aFitch says no immediate impact on Adani entities following Hindenburg report
RE
02:12aSouth Sudan violence kills 27 the day before pope's visit
RE
02:10aReorganization, worsens loss in 2022; NFP remains negative
AN
02:10aCentaur Pharmaceuticals Pvt Ltd Increases Sales With Woxheal« - Ongoing Open Label Marketing Study In Numerous Indian Centres Ag :
EQ
02:10aJapan's GPIF posts $14 bln Q3 investment loss on bond price falls
RE
02:09aLockmaker Assa Abloy's Q4 operating profit growth roughly matches expectations
RE
02:08aIndia's government has nothing to do with Adani issue - minister
RE
Latest news "Companies"