Mindshare Technologies, a leader in Voice of the Customer (VoC)
technologies, today announced the appointment of Kristi Knight, former
vice president of marketing at Vivint, to chief marketing officer (CMO).
In this newly created position, Knight will leverage her extensive
corporate marketing background to lead Mindshare's marketing team and
guide strategic direction for the company's expanding global brand.
Knight will seek to accelerate the company's growth and bolster its
position as a leader in the customer feedback industry following
Mindshare's recent acquisition of Empathica. As CMO, she will oversee
all global marketing initiatives including corporate marketing, product
marketing, customer marketing, lead generation, public relations and
With more than 20 years of experience building strategic marketing and
communication programs, Knight has had a successful career that includes
building and positioning two companies for billion-dollar acquisitions -
Vivint's sale to Blackstone in 2012 for just over $2 billion and
Omniture's sale to Adobe Systems in 2009 for $1.8 billion.
"Kristi's high-growth and M&A experience is an invaluable addition to
the Mindshare executive team," said Lonnie Mayne, president of
Mindshare. "Her marketing expertise is evident in her ability to build
strong, differentiated brands and correctly position companies in the
marketplace. We expect Kristi's efforts to play an integral role in
bringing our VoC solutions for driving improved customer satisfaction to
more brands worldwide."
At Vivint, Knight's marketing efforts were instrumental in facilitating
future growth opportunities. In addition to leading a company-wide
rebrand transitioning a home security company known as APX Alarm into a
leader in the home automation industry, she also created an integrated
marketing department encompassing digital marketing, government and
community relations, public and analyst relations, videography, design,
writing and social media.
Before Vivint, Kristi was senior director of corporate communications
for Omniture, where she helped establish the company as the global
leader in web analytics. Over the course of several years, she guided
Omniture's communications through numerous ventures, including its
rebrand, its IPO in 2006, the acquisition of five other companies, and
its sale to Adobe in 2009.
"This is an extremely exciting time to join Mindshare," said Knight.
"Throughout my career I have been drawn to companies combining growth
opportunities and strong business execution, and Mindshare fits that
bill. Like previous industries that I have worked in, the customer
feedback industry is still maturing and ripe for disruption, and I look
forward to elevating Mindshare's status as the market leader."
About Mindshare Technologies
Mindshare Technologies is the largest provider of VoC solutions for the
food services and retail industries. Using a proprietary customer survey
platform, Mindshare collects feedback in real time to help companies
retain customers and increase profits. As a full-service partner,
Mindshare provides tactical instruction, strategic guidance and customer
experience consulting to global brands and multi-unit operators. For
more information, visit www.mshare.net.
Mindshare Technologies Public Relations
Joshua Heath, 801-461-9797