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Mobile Action : Acquires Appmind

02/25/2016 | 10:01am EST

Leading ASO Platforms Join Forces to Build Robust Tools for Developers

Acquisition Bolsters Mobile Action’s Backend Technology, Accelerates Platform Speed

Mobile Action, a leader in App Store intelligence and optimization, today announced it has acquired ASO tool Appmind. The acquisition solidifies Mobile Action as one of the premier mobile data intelligence providers and will help accelerate the company’s growth by providing additional backend technology. Additionally, as a result of the partnership, Gabriel Machuret, ASO expert and best-selling author of the “ASO Bible” and “ASO Ninja,” will join the Mobile Action team as a brand ambassador.

Similar to Mobile Action, Appmind is an App Store optimization and marketing service that assists in improving the visibility of a mobile app in the App Store.

“In the Digital Age, the ability to get strong, actionable insights about your mobile application is critical to drive user acquisition, retention and engagement,” said Aykut Karaalioglu, founder and CEO of Mobile Action. “We’ve been big fans of Gabriel and Appmind for a long time and are excited to welcome him to the team and offer our customers an even more comprehensive ASO solution,” Karaalioglu said, noting that current Appmind customers can immediately access Mobile Action’s tools by signing up.

With this acquisition, Appmind’s innovative backend technology will help support and accelerate Mobile Action’s platform speed during a period of rapid growth. In addition to immediate technological advances, this partnership will enable a new team of ASO leaders to collaborate on tools for developers, marketers and product managers who are building and managing applications.

“My mission with Appmind has been to provide hard-working developers and app managers with the tools they need to optimize their applications,” said Gabriel Machuret, owner and CEO of Appmind. “Mobile Action has been on my radar for a while now, and simply put, I wanted to join the winning team. Mobile Action is the most complete ASO tool in the market and I knew together we could help our users migrate to an even more powerful system.”

Together, Mobile Action and Appmind’s technologies will continue to develop leading tools and features to help app developers and publishers understand ASO, while providing App Store insights and reliable data. Read more about the news on Mobile Action’s blog.

About Mobile Action

Mobile Action is an app store analytics and intelligence platform that makes understanding and achieving app store visibility simple. Our dashboard helps pinpoint areas in your app that need improvement and provides you with actionable steps you can follow to boost discoverability and get the App Store results you’ve been looking for.

ę Business Wire 2016
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