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MobileBits Holdings Corp. : SAMY Delivers the Next Generation Mobile Ad Network

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08/27/2013 | 12:42pm EDT
SAMY Delivers the Next Generation Mobile Ad Network Posted on: 08/27/2013

Sarasota, FL, August 27, 2013 - MobileBits (OTCQB: MBIT), provider of the SAMY™ mobile marketing and engagement network, today released its mobile storefront management tools designed to enable businesses to easily create their own mobile app presence and to connect with customers. The SAMY platform offers merchants a new and more effective solution to engage customers around their shopping interests.


SAMY offers online tools to either create a new app or integrate existing app functionality into a customized branded mobile storefront. Merchants are able to create and publish exclusive campaigns and reconcile offer redemptions at the point-of-sale, helping drive more customers into the store.


"Samy is our most effective tool for coupon redemption," said Jan De Schepper, Marketing Director for McDonald's. "Samy has been a real asset for maintaining our relationships with customers when they're away from the stores."


Mobile ad networks such as iAds, Admob and Millennial Media extend the digital advertising model by providing consumer clicks and typically charging a CPM (cost per thousand) or CPC (cost per click) fee to deliver leads and brand awareness. Social networks such as Facebook, Yelp, and to an extent Groupon, offer increased consumer engagement through mobile apps providing an opportunity to monetize consumer clicks.


SAMY transcends the mobile ad and social app landscape by increasing the engagement value and moving more of the real-time controls directly into the hands of the advertiser, charging only for actionable results defined as subscriptions. Mobile subscribers select and connect to branded merchant storefronts, opening up a direct channel of communication around product offers and loyalty rewards delivering tremendous value to the business in the form of unlimited offer impressions and clicks.


Today SAMY averages 45 percent offer-view rates and 20 percent offer-redemption rates in the stores. Thousands of stores and top brands have already selected SAMY including McDonald's, Chairman's Brands and Extreme Brandz, who was recently acquired by larger MTY Group in Canada - together totaling 30 QSR brands.


"The Samy redemption rates are outstanding and demolish direct mail and flyer campaigns," said Norm Pickering, Head Marketing North America at Extreme Brandz.


SAMY is a performance driven engagement network and charges merchants pennies for making the connection between interested shoppers and local merchants on their mobile devices. Merchants simply publish their content and advertise their brand within the SAMY network, which is comprised of consumers who are collectively aggregated from each enrolled client brand.


For merchants interested in creating their own free branded mobile storefront in SAMY, go to www.samy.com/getstarted and Get Started Now!


About MobileBits Corporation


MobileBits, provider of SAMY, the fast growing 'Mobile Mall' that provides any merchant, retailer or brand with an out-of-the box, ready to deploy, mobile marketing & engagement solution to connect with consumers in their local area and help increase sales in the physical store. The solution provides business a complete set of tools to connect with, create and manage mobile campaigns, deals, offers, commerce, loyalty and rewards to a subscribed mobile consumer. For more information, visit www.samy.com or www.mobilebits.com.


Forward-Looking Safe Harbor Statement


This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include our ability to: attract end users; attract advertisers; our ability to successfully implement our current long-term growth strategy; as well as product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.


For more information contact:


JoLynn Blatz


MobileBits Corp.


T: 941.225.6103


jolynn.blatz[at]mobilebits.com


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