NELVANA ACQUIRES CHORION'S INTEREST IN MAX & RUBY
(Toronto, Canada) - Nelvana Limited announced today that is
has acquired Chorion's Silver Lining Production
Limited's interest in the preschool property Max &
Ruby. Nelvana now has the complete worldwide TV
production and merchandise licensing rights to the brand.
Max & Ruby continues to be one of the most popular
book series and animated TV programs for preschoolers. Over
three million Max & Ruby books from internationally
acclaimed author and illustrator Rosemary Wells have been
sold to date. It's a top-rated TV series in the U.S. on
Nickelodeon and in Canada on Treehouse, and new episodes are
in production. Max & Ruby DVDs from Nickelodeon Home
Entertainment have sold over 2.9 million units in the U.S.
alone, and KOBA Entertainment recently completed a successful
North American tour of the Max & Ruby live show.
Max & Ruby follow s the adventures of bunny
siblings, the irrepressible and mischievous Max and his older
sister, Ruby. In each story Max wants one thing, Ruby wants
another thing, and even though they love each other, they
have very different ideas on just about everything. The
property celebrates the universal nature of sibling
"Max & Ruby has always held a special place in the
hearts and minds of its fans, as well as for all of us here
at Nelvana," said Colin Bohm, Managing Director, Nelvana
Enterprises. "We have been involved with the property for
many years and are delighted to have been entrusted with
overseeing the totality of the brand going forward and all of
the possibilities that presents."
"Max & Ruby is a very successful television series
on Nickelodeon in the U.S., based on a wonderful set of books
written by Rosemary Wells," said Mary Durkan, Managing
Director, Chorion. "It makes perfect sense to sell our rights
in Max & Ruby to Nelvana who already have a
significant rights position in this property."
About Nelvana Limited
Nelvana Limited is owned by Corus Entertainment Inc., a
Canadian-based media and entertainment company. Corus is a
market leader in specialty television and radio with
additional assets in pay television, television broadcasting,
children's book publishing and children's animation.
The Company's multimedia entertainment brands include
YTV, Treehouse, Nickelodeon (Canada), W Network, OWN: Oprah
Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada),
Movie Central, HBO Canada, Nelvana, Kids Can Press and radio
stations including CKNW AM 980, 99.3 The FOX, Country 105,
630 CHED, Q107 and 102.1 the Edge. Corus creates engaging
branded entertainment experiences for its audiences across
multiple platforms. A publicly traded company, Corus is
listed on the Toronto Stock Exchange (CJR.B). Experience
Corus on the web at www.corusent.com.
Chorion has sold the majority of its assets. Chorion has
recently completed a number of transactions including the
sale of its shareholding in Agatha Christie Limited to Acorn
Media Inc, Noddy and Olivia to Classic Media, Enid Blyton to
Hachette UK and now Max & Ruby to Nelvana Limited. The only
properties left to sell are Gaspard & Lisa and Georges
Simenon. D C Advisory Partners are advising the Company.