Naf Naf Grill, the rapidly growing fast-casual Middle Eastern restaurant concept, continues to expand the brand’s footprint into new markets with today’s announcement that is has signed a multi-unit development agreement with Dallas-based franchisee INAA Restaurant Group. INAA will develop 10 restaurants in the Dallas-Fort Worth market, with the first location scheduled to open this year.

“We are thrilled that we have been able to drive growth during a difficult time for the industry,” said Greg Willman, CEO of Naf Naf. “It’s incredibly important for us to continue to grow with strong operators in key geographies to increase the footprint of the brand and share our great Middle Eastern cuisine and hospitality with even more guests.”

The addition of INAA Restaurant Group marks the ninth multi-unit development agreement for Naf Naf since launching its franchising program in the second half of 2019.

The INAA team has extensive business development experience with restaurants, real estate and retail in both domestic and international markets. They currently own and operate a large, privately held insurance company with locations across Texas. Their comprehensive experience as well as hyper-local understanding of the Dallas-Fort Worth market makes INAA an ideal fit to help with Naf Naf’s expansion plans.

“We researched numerous restaurant brands across multiple segments of the industry before ultimately deciding on Naf,” said Aamir Rajan, INAA’s Operating Partner. “Naf allows us to align and grow with a clearly differentiated restaurant brand with fantastic food, run by a seasoned and successful management team.” Amir Didarali, Principal for INAA group also added, “Our vision for Naf Naf, like our other businesses, is to provide a best-in-class experience for the guest while also creating opportunities locally for individuals to grow within our organization.”

Naf Naf was founded in 2009 and is the premium destination for fresh, authentic Middle Eastern food. Oven baked pitas, fresh toppings and signature sauces all serve as an accompaniment to award-winning shawarma and hand-crafted falafel. Naf Naf is a fast-casual restaurant brand with 39 locations in Illinois, Minnesota, New Jersey, Ohio, Delaware, Pennsylvania, Tennessee, Indiana and Wisconsin and more under development. The brand has received industry acclaim, being named one of the top 40 hottest startup fast causal restaurants by QSR Magazine, a Top 100 Movers and Shakers by Fast Casual multiple times and was featured in Future 50 Restaurants by Restaurant Business. Roark Capital Group is Naf Naf’s largest shareholder. For more information, please visit To learn more about franchising opportunities, please visit or email us at

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