Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON
News: Latest News
Latest NewsCompaniesMarketsEconomy & ForexCommoditiesInterest RatesBusiness LeadersFinance Pro.CalendarSectors 
All NewsEconomyCurrencies & ForexEconomic EventsCryptocurrenciesCybersecurityPress Releases

Netflix and shop: Online store offers limited-edition merchandise

06/10/2021 | 02:19pm EDT
FILE PHOTO: The Netflix logo is seen on their office in Hollywood, Los Angeles

(Reuters) -Netflix Inc will launch an online store to sell limited-edition apparel, lifestyle merchandise and collectibles based on "Stranger Things," "Lupin" and other popular shows, the streaming giant said on Thursday.

Netflix.shop will be available in the United States starting on Thursday and expand to other countries in the coming months, Netflix said in a blog post.

The video streaming pioneer is facing a growing list of competitors offering their own streaming services with new movies and TV shows. In April, Netflix fell short of Wall Street projections for new subscribers.

The online store offers a new source of revenue for Netflix and expands its product line beyond the items it sells through partenrs such as Target Inc and Walmart Inc.

Merchandise in the online shop will be "carefully selected high-quality apparel and lifestyle products," the company said.

Items debuting this month include streetwear and action figures based on anime series "Yasuke" and "Eden," and apparel and decorative items inspired by French crime thriller "Lupin," Netflix said. The "Lupin" products were developed with the Louvre museum.

In the future, the company plans to introduce products based on hit series "The Witcher" and "Stranger Things" and Netflix logo-wear from Japanese fashion house BEAMS.

Netflix has also created video games based on shows "Stranger Things" and "La casa de Papel (Money Heist)."

Shares of Netflix rose 0.4% to $487.72 in afternoon trading on Nasdaq.

(Reporting by Nivedita Balu in Bengaluru and Lisa Richwine in Los Angeles; Editing by Anil D'Silva and Shinjini Ganguli)


© Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
NASDAQ COMP. 0.35% 14069.423379 Delayed Quote.9.16%
S&P 500 0.19% 4247.44 Delayed Quote.13.08%
Latest news "Economy & Forex"
04:35pPRESIDENT OF UNITED STATES  : Readout of President Biden's Meeting with Prime Minister Mario Draghi of Italy
PU
03:41pECOWAS ECONOMIC COMMUNITY OF WEST AFRICAN STATES  : Twenty-Ninth Ordinary Session of the ECOWAS Administration and Finance Committee Closes in Accra
PU
03:29pHundreds take part in funeral of Canadian Muslim family killed in truck attack
RE
03:28p'Intense' Iran nuclear talks resume as Germany calls for rapid progress
RE
02:49pPRESIDENCY OF REPUBLIC OF TURKEY  : President Erdoğan to Visit Belgium and Azerbaijan
PU
02:47pANYTHING YOU CAN DO : G7 rivals China with grand infrastructure plan
RE
01:37pOFFICE OF PRIME MINISTER OF CANADA  : Prime Minister Justin Trudeau meets with Prime Minister of Italy Mario Draghi
PU
01:22pJEFF BEZOS : Bid of $28 million wins a rocket trip to space with Bezos
RE
01:09pBid of $28 million wins auction for seat on blue origin spaceship ride with billionaire jeff bezos
RE
01:04pGerman Green leader wants new policy to aid industry in CO2 reduction
RE
Latest news "Economy & Forex"