The announcement came weeks after a similar step from German rival Puma
The highly controversial practice has drawn ire from consumers and animal rights activists
The Center for a Humane Economy calls the practice harmful
Its 'Kangaroos Are Not Shoes' campaign was introduced in 2020
A kangaroo industry body said on their website
[source: Kangaroo Industries Association of Australia]
'All commercial industry kangaroo leather is a by-product of the meat industry
which would otherwise end up in a landfill.'
"Our priority is to use ethical and sustainable practices
to turn a byproduct into a valuable, premium product."
A growing generation of environmentally conscious shoppers
have pressed for more sustainability from clothing companies
Several luxury brands have ditched the use of animal fur in their collections
including Gucci owner Kering SA, Italy's Prada and luxury parka maker Canada Goose
Nike will debut football boots using a proprietary synthetic material instead
