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Peet's Coffee & Tea Officially Launches at all Magnolia Bakery U.S. Locations

10/15/2013 | 09:05am EDT

FREE Peet's coffee available all day tomorrow, October 16, at all Magnolia Bakery locations in NYC, Chicago and LA. Plus, Magnolia introduces new Peet's "Double Shot" Cupcake.

Peet's Coffee & Tea, a premier specialty coffee and tea company, will officially launch tomorrow, October 16, and become the exclusive coffee and tea provider at all Magnolia Bakery U.S. locations. To celebrate the new partnership, free 12 oz. cups of Peet's best-selling Major Dickason's Blend will be offered all day tomorrow at Magnolia Bakery, including its five locations in New York City and one each in Chicago and Los Angeles.

Starting tomorrow, customers can enjoy Peet's full-line of handcrafted espresso, coffee and tea beverages. In addition, the first 100 guests at each Magnolia Bakery location will receive a signature, limited-edition gift with purchase. Magnolia Bakery is also introducing two new Peet's Coffee & Tea-themed baked goods now available for purchase for a limited time:

  • Double Shot Cupcake ($3.50) - The perfect blend of rich chocolate and vanilla marble cake, paired with espresso meringue buttercream made with Peet's Major Dickason's Blend.
  • Coffee Cake Pecan Muffin ($2.75) - Delicate coffee cake layered with a sweet cinnamon sugar swirl and topped with pecans, perfectly paired with a cup of Peet's Café Domingo Medium Roast Blend.

"Our partnership with Magnolia Bakery truly is a 'perfect fit' as we both hold ourselves to the highest standards of quality and freshness. There's something special about the art and science we each put into our respective crafts that, together, gives customers a unique coffee and food pairing they can't get anywhere else," said Dave Burwick, President and CEO of Peet's Coffee & Tea. "And, to celebrate Peet's official launch at Magnolia Bakery tomorrow, we'll be offering free cups of Peet's all day to customers."

"We are thrilled to offer our guests an unmatched experience with the perfect pairing of premium coffee and delicious, handmade desserts," said Steve Abrams, CEO of Magnolia Bakery.

Both Peet's and Magnolia share a passion and commitment to their crafts, providing a perfectly matched pairing of hand-roasted premium coffee and handmade freshly baked desserts. The brands' dedication to using the finest ingredients, maintaining strict quality and freshness standards and delivering handmade products in small batches will offer patrons a truly exceptional experience.

About Peet's Coffee & Tea

Peet's Coffee & Tea, Inc. is the premier specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an early tea authority who later became widely recognized as the grandfather of specialty coffee in the U.S. Today, Peet's Coffee & Tea offers superior quality coffees and teas in multiple forms, by sourcing the best quality coffee beans and tea leaves in the world, adhering to strict high-quality and taste standards, and controlling product quality through its unique direct store delivery selling and merchandising system. Peet's is committed to strategically growing its business through many channels while maintaining the extraordinary quality of its coffees and teas.

For more information about Peet's Coffee & Tea, Inc., visit www.peets.com.

Connect with Peet's on Facebook at www.facebook.com/peets, on Twitter at twitter.com/peets_tweets and on Instagram at instagram.com/peetscoffee.

About Magnolia Bakery

Magnolia Bakery first opened its doors in Greenwich Village, New York City in 1996. Since 2007, the bakery has been owned and operated by veteran restaurateur and consultant Steve Abrams and his wife Tyra Abrams. From its inception, Magnolia Bakery has provided customers with fresh baked classic American desserts in its nostalgic environment. Magnolia Bakery currently has five locations in New York City and one each in Chicago, Los Angeles, Dubai, Abu Dhabi, Kuwait City, Beirut and Doha. The company is passionate about serving its community, prides itself on tradition and quality and strives to satisfy loyal patrons while maintaining the integrity of the brand.

For more information, visit www.magnoliabakery.com.

Find "The Official Magnolia Bakery" on Facebook: www.facebook.com/MagnoliaBakery, Twitter: https://twitter.com/magnoliabakery and Instagram: http://instagram.com/magnoliabakerynyc

Access Communications
Lyda Velez, 415-844-6276 (o)
408-603-9592 (c)
teampeetsmagnolia@accesspr.com
or
Magnolia Bakery
Sara Gramling, 212-265-2777 (o)
646-408-7855 (c)
sara@magnoliabakery.com


ę Business Wire 2013
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