February 5, 2018 (Toronto, ON) - National Post is pleased to announce the launch of two new features for Financial Post (FP) readers - Watchlist and Alerts. The new features allow users to follow the performance of their investments, alongside all of the news and analysis that FP readers have come to rely on.
FP Watchlist and Alerts provide users with the ability to keep up with the latest news and price changes of the stocks, mutual funds and exchange-traded funds (ETFs) they follow. These new tools enhance the experience of the FP Markets digital and print sections by marrying Financial Post editorial content with user-customized financial data.
'Financial Post has a proud 111 year tradition of being a go-to source of financial news and insights for Canadian investors,' said Anne Marie Owens, Editor-in-Chief of the National Post 'We continue to evolve our products with the needs of our users at the forefront and look forward to introducing more functionality to our investing platforms in the coming months.'
The initiative is being supported by an on-network ad campaign produced in-house by Postmedia's marketing team.
National Bank Direct Brokerage is the proud launch partner for FP Watchlist and Alerts with an integrated FP Markets campaign that includes brandsell, sponsored content, native, social and co-branded ads.
Visit financialpost.com/watchlist to learn more.
About National Post
National Post is a division of Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 160 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com.
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Vice President, Communications