Sony will build the electric vehicle together with Honda
and use its vast entertainment content to become a player in next-generation cars
[Yashuhide Mizuno, CEO of Sony Honda Mobility]
"We also intend to provide first in class entertainment for our customers in addition to movies, games and movies. We envision a new in-cabin experience using our expertise of UX and UI technologies."
The push shows how manufacturers are focusing more on the cockpit experience in cars
which offers the potential to sell content via subscription services cars
especially as autonomous driving capabilities improve
The Afeela will use technology from hardware maker Qualcomm
Qualcomm launched a new processor, called the Snapdragon Ride Flex SoC
that handles both assisted driving and cockpit functions, including entertainment
Sony and Honda aim to deliver their first electric vehicles by early 2026 in North America
