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SoundHound and Grand Marnier Bring Custom In-App Music Experience to Users

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11/05/2014 | 10:07am EDT

Music Search and Discovery Platform Partners with Premier Spirit Company

SoundHound Inc., a pioneering company in sound recognition and search technologies, and Grand Marnier, the iconic French spirit, have partnered to bring the “DNA of Music” to SoundHound users.

The “DNA of Music” is a custom program that delivers to users a breakdown of songs that are covers, remixes, or that contain samples from other tunes. For example, users who SoundHound Daft Punk’s “Harder, Better, Faster, Stronger” are served a Grand Marnier ad, as well as an integrated row that allows them to discover not only the samples that are incorporated in the song (Edwin Birdsong's "Cola Bottle Baby"), but also those songs that sample the Daft Punk track itself, such as Kanye West’s “Stronger,” and Diplo’s “Work is Never Over.” The “DNA of Music” program is powered by WhoSampled, the world’s largest database of sample-based music, cover songs and remixes.

Grand Marnier instilled its #blendout campaign through SoundHound’s robust music search and discovery platform, with the goal to inspire users to become a “master of remarkable combinations.” Grand Marnier offers engaging content as part of its “The Art of Blends – Music Edition” program, featuring Grand Marnier-branded charts to help users discover the anatomy of the most sampled, covered and remixed songs, and the artists behind them.

“We are excited to be working with Grand Marnier in such a unique and beautifully executed integration,” said Cheryl Lucanegro, vice president, advertising strategy and sales, SoundHound. “Through this highly engaging experience for music fans, we are fulfilling Grand Marnier’s philosophy to challenge convention, create new possibilities and shake up the status quo, all while inspiring our users through custom music discovery, unrivaled by any other platform.”

“SoundHound is an ideal partner for Grand Marnier’s new Blend Out campaign. They, like our brand, embody the spirit of blending and the joy it can bring,” said R. Scott Green, Senior Vice President Sales & Marketing, Marnier Lapostolle.

Grand Marnier’s DNA of Music, planned out of Mobext, a Havas Media brand, will be available to users through the end of February 2015, with additional custom music charts highlighting the “blending” of different music genres to come.

SoundHound is based in Santa Clara, Calif., with offices in Los Angeles, San Francisco, Toronto, New York and Boston.

About SoundHound Inc.

SoundHound Inc. is a pioneering company in sound recognition and search technologies. Its unmatched portfolio includes the world's fastest music and audio recognition, the world's only singing and humming search, instant-response large-scale speech recognition systems, and automatic lyrics alignment, LiveLyrics™. The SoundHound mobile application is the only app in the world that enables two distinct sound inputs to be recognized through a single search button. Both recorded music and a hummed query can be identified, delighting users with the magic of capturing a song or finding a song through singing it. SoundHound technologies are deployed globally through carrier, device manufacturer, and automotive partnerships. SoundHound's applications, available on all major platforms, have been downloaded by more than 230 million users.

About Marnier-Lapostolle North America

The House of Marnier Lapostolle North America is a family owned and operated luxury spirit and wine producer and operates as the direct importer in the United States. The portfolio includes: Grand Marnier Liqueurs, GM Titanium, KAPPA Pisco, Lapostolle and Château de Sancerre wines. Alexandra Marnier Lapostolle, the great granddaughter of the creator and founder of Grand Marnier, has served as Vice Chair since 2008.

About WhoSampled

WhoSampled is a music discovery service powered by the world’s largest, most detailed and most accurate database of sample-based music, cover versions and remixes. WhoSampled offers a unique and fascinating music discovery journey that directly links up artists to the music that influenced them while charting their own influence on others, across all genres and eras. WhoSampled licenses its unique metadata and technologies to power discovery and recommendation experiences on music services, applications and platforms. Clients include SoundHound, Universal Music Group, Motown and Blue Note Records.

© Business Wire 2014

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