Sports Illustrated today announced that it will be heading to Miami
Beach with The Party, its annual marquee event. The legendary sports
enterprise is joining forces with The Undisputed Group for this year’s
VIP big-game night on Saturday, February 1, 2020, at the world-famous
Fontainebleau in Miami Beach, Florida.
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The merging of these industry titans will bring together some of the top
names in entertainment and sports at one of the most luxurious
oceanfront hotels in Miami Beach. Guests can expect a night of
unforgettable musical performances by Marshmello and the Black Eyed Peas
and dancing complemented by live video mixing by DJ Irie.
“We are thrilled to bring Sports Illustrated back to the big-game
weekend and to join forces with The Undisputed Group, who has unrivaled
expertise in spectacular event production,” said Corey Salter, Group
President, Entertainment at Authentic Brands Group, owner of the Sports
Illustrated brand. “SI is the source that connects audiences to athletes
and teams across the sports world, and we are certain that not only will
this be an unforgettable experience for fans, but our most memorable
big-game event to date.”
Last year’s Sports Illustrated big-game event was held at the College
Football Hall of Fame in Atlanta and featured performances by Snoop
Dogg, Lil Wayne, DJ Irie and Dallas Austin. Top musicians, celebrities,
models and athletes were in attendance, including will.i.am, Lil Jon,
Danielle Herrington, Jasmine Sanders, Aly Raisman, Kyler Murray and
“Each year, we aim to make our big-game event with Sports Illustrated
bigger and better than ever,” said David Spencer, Founder and Co-CEO of
The Undisputed Group. "This year, we’re presenting an immersive, elite
playground for partygoers with a curated mix of talent, sponsors, photo
opportunities and more.”
Casamigos is the official partner of The Party. Sponsors of The Party
will include StubHub, Reign Total Body Fuel, and Dewar’s Scotch Whisky.
"StubHub is all about connecting fans to the live experiences they
love," said Akshay Khanna, General Manager of Sports at StubHub. "We're
thrilled to partner with media powerhouse Sports Illustrated to offer
VIP treatment to football fans at The Party in Miami, along with a
secure and seamless ticket buying and selling experience."
For additional information and to purchase tickets, visit www.sportsillustratedtheparty.com.
About Sports Illustrated
Sports Illustrated is an award-winning media enterprise and cultural
touchstone that captures moments in sports and turns them into history.
Offering the most relevant and innovative content in real-time, SI is
the authoritative voice of the sports world and the source that connects
audiences to athletes and teams across every touchpoint spanning
entertainment, editorial, and digital platforms to live events and brand
extensions. The Sports Illustrated network includes the iconic Magazine
and SI Kids and marquee franchises Sports Illustrated Swimsuit,
Sportsperson of the Year, and Fashionable 50.
For more information, visit SI.com.
Sports Illustrated on Twitter, Instagram,
About The Undisputed Group:
Undisputed Group produces world-class events centered around culturally
charged experiences. They partner with properties and lifestyle brands
to create fully integrated programs that bring brands, athletes,
celebrities, and audiences together.
Undisputed Group is the collaboration of Michael Heller and David
Spencer of Talent Resources Sports, a sports marketing company
specializing in bridging the gap between athletes and brands with
decades of experience, along with Matthew Gavin and Frank Catrambone of
Big Game Events, an experiential marketing agency specializing in large
scale event production, marketing, and talent relations.
The Undisputed Group partnership will curate bespoke events and consumer
experiences around destination events annually, and provide
out-of-the-box experiential marketing initiatives for consumer brands at
those key times of the year. As the retail sales model for these brands
continues to evolve, Undisputed Group will quickly cement itself as a
secret weapon for global brands and retailers alike.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and
entertainment company, which owns a portfolio of global media,
entertainment and lifestyle brands. Headquartered in New York City, ABG
elevates and builds the long-term value of more than 50 consumer brands
and properties by partnering with best-in-class manufacturers,
wholesalers and retailers. Its brands have a global retail footprint in
more than 100,000 points of sale across the luxury, specialty,
department store, mid-tier, mass and e-commerce channels and more than
5,000 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling
product, content, business and immersive experiences. It creates and
activates original marketing strategies to drive the success of its
brands across all consumer touchpoints, platforms and emerging media.
ABG’s portfolio of iconic and world-renowned brands generates more than
$10 billion in annual retail sales and includes Marilyn Monroe®, Mini
Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports
Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®,
Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith
Leiber®, Barneys New York®, Frederick's of Hollywood®, Nine West®,
Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®,
CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne
Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®,
Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street
Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®.
For more information, visit authenticbrandsgroup.com.
ABG on Twitter,
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