the leader in real-time customer data solutions and enterprise tag
management, has today announced its partnership with Talpa Network – the
leading media company in The Netherlands – to optimise audience data
potential through Tealium’s AudienceStream technology.
Tealium AudienceStream is the market-leading Customer Data Platform
(CDP), combining robust audience management and data enrichment
capabilities, resulting in unified customer profiles and the ability to
take immediate, relevant action.
Talpa Network’s use of Tealium’s AudienceStream is a key part in
standardising their back-end technology platform and data layer,
enabling them to scale into any market in a short amount of time. Talpa
Network will also have the capacity to convert mass media into
one-to-one communications with its viewers and listeners across the
globe by improving the effectiveness of content personalisation, direct
marketing campaigns, and targeted advertising.
The collaboration follows Talpa Network’s launch of their Smart Data
Platform, which makes it possible to reach potential customers in a
targeted manner. Talpa Network also uses Tealium’s iQ tag management,
enabling organisations to control and manage their customer data and
martech vendors across web, mobile, IoT and connected devices, via a
unified data layer.
The company has defined a clear strategy and an infrastructure that
continues to incorporate Tealium’s iQ tag management, and now
Hylke Sprangers, CTO at Talpa Network, commented: “The main objective of
our Smart Data Platform is to engage our consumers via deep content
personalisation and to improve direct marketing campaigns and targeted
advertising for our commercial partners. Working with Tealium gives us
the ability to create a single 360 customer view across all our brands
and channels. As a continued customer of Tealium, we’re very happy with
the partnership and look forward to the future.”
Danny Pentier, Sales Director Benelux at Tealium said: “At Tealium we
understand the importance of connecting the dots between data from
different brands and channels to improve the customer experience and
drive monetisation. We strive to provide the leading market solution and
are proud to continue this success with Talpa Network’s adoption of our
AudienceStream software. The Netherlands is a key market for us, and
we’re proud to be working with a global media company as successful as
Tealium revolutionises today’s digital businesses with a universal
approach to managing the ever-increasing flows of customer data –
spanning web, mobile, offline and Internet of Things devices. With the
power to unify customer data into a single source of truth, combined
with a turnkey integration ecosystem supporting more than 1,000 vendors
and technologies, Tealium’s Universal Data Hub enables organisations to
leverage real-time data to create richer, more personalised digital
experiences across every channel.
For more information, visit www.tealium.com.
About Talpa Network
Talpa Network is the new name for the Dutch company in which John de Mol
has consolidated his Dutch multimedia activities. Talpa Network consists
of Talpa TV (SBS6, Net5, Veronica and SBS9), Talpa Radio (538, Sky
Radio, Veronica and Radio 10), Talpa Social (Social1nfluencers), Talpa
Digital (KIJK, JUKE and VoetbalTV), Talpa Events and the e-commerce
division (VakantieVeilingen, Actievandedag and Ticketscout). All these
companies are supported by Talpa Media Solutions, Talpa Platform, and
Talpa Creative. This extensive network makes the Dutch multimedia
company relevant for both consumers and advertisers.
For more information, visit https://www.talpa.tv/
View source version on businesswire.com: http://www.businesswire.com/news/home/20180116005878/en/