has announced the top five leading vendors in their recent baby
stroller and pram market in Europe report. This market research
report also lists 22 other prominent vendors that are expected to impact
the market during the forecast period.
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Technavio has published a new report on the global baby stroller and pram market in Europe market from 2017-2021. (Graphic: Business Wire)
Competitive vendor landscape
According to the research analysis, the baby
stroller and pram market in Europe has the presence of multiple
established players and is competitive with a wide array of products.
The market players compete based on many different factors including
price, quality, brand, and variety. They also indulge in different
strategies to increase their market share. The practice of
sustainability is essential for future production and is well-applied by
the major competitors and other prominent competitors.
“Product innovation, with a focus on developing countries, especially
the ones that have considerable awareness and stable economic growth, is
expected to be a key trend in the market. Moreover, the acquisition of
new brands will help the leading competitors to maintain their dominance
in the market during the forecast period,” says Narendra Nandaigari,
a lead toys
and baby products research analyst from Technavio.
Over the last two years, several manufacturers have come out with
multifunctional strollers that can be converted into baby car seats and
other storage facilities. Twin strollers that can carry two babies at a
time or have a lower space to store goods such as milk bottles, diapers,
or other baby accessories are some of the other products that are
trending in the region. These strollers were also available in designer
prints and unique colors, owing to the rising demand for designer
products from fashion-conscious consumers.
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Technavio market research analysts identify the following key
The company offers jogging strollers and all-terrain strollers. Its
offerings are categorized under its Double, Everyday, Jogging, ZIP, and
3- and 4-Wheel stroller segments. It also offers car seats, accessories,
and pushchairs for adults and children with physical disabilities. The
company has a strong international distribution network with
distributors in various countries around the world.
Bébécar manufactures a wide variety of nursery prams and furniture. It
also offers fabrics, pushchairs, and accessories that include baby bags,
changing bags, foot muffs, framed rain covers, coveralls, sun canopies,
and sun parasols.
Bugaboo International offers strollers for new-born babies and toddlers.
It offers a wide variety of strollers and accessories to cater to the
needs of young children. It sells its products in more than 50 countries
across Europe and has its own factory in Xiamen, China.
Artsana (Chicco) is a privately held company that designs, develops, and
distributes games, toys, feeding products, and other accessories for
children in the UK and abroad. Chicco is a subsidiary of Artsana and
distributes its products in more than 120 countries across six
continents. Its retailers include Mothercare, Boots, Argos, Babies"R"Us,
Kiddicare, the Entertainer, and Smyths.
iCandy offers different types of strollers and prams across the globe.
It has its operations in North America, Europe, Asia and Australia, and
the Middle East. The company offers a variety of baby products such as
pushchairs, carrycots, seat liners, and parasols.
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