Log in
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 

MarketScreener Homepage  >  News  >  Economy & Forex

News : Latest News
Latest NewsCompaniesMarketsEconomy & ForexCommoditiesInterest RatesBusiness LeadersFinance Pro.CalendarSectors 
All NewsEconomyCurrencies & ForexEconomic EventsCryptocurrenciesCybersecurityPress Releases

Zozo reboots its spotted body-measuring suit

11/02/2020 | 01:26am EST

A futuristic body-measuring suit is getting a reboot in Japan.

The Zozosuit made a splash when it first hit the fashion scene two years ago.

It's littered with white dots that act as markers when you scan it with a smartphone.

An app reads and uploads data from shoulder width to leg length, meaning shoppers can order custom-made clothing without ever having to visit a tailor.

But the concept fizzled.

Online retailer Zozo says people ordered the suit but didn't use it

Customers complained about slow delivery times and clothes that didn't fit well.

Zozo has since been sold to the big Japanese conglomerate, SoftBank.

And they've brought back the Zozosuit with a massive upgrade.

"So the new Zozo suit, Zozosuit 2 has 20,000 fiducial markers compared to the 400 of the old one. And so 50X resolution is one. Another one is we have improved algorithms. So we had lots of scans with the older suit, we've learned from that, we have brand new algorithms and body models that we use," said Masahiro Ito, Zozo's chief operating officer.

The company is aiming to get the Zozosuit 2 ready to ship within a year.

Meanwhile, SoftBank is looking to take Zozo's technology even further, eyeing partnerships in other industries from fitness to healthcare where customers are looking for a perfect fit.

© Reuters 2020
Stocks mentioned in the article
ChangeLast1st jan.
SOFTBANK GROUP CORP. -0.18% 8503 End-of-day quote.5.52%
ZOZO, INC. -0.61% 2783 End-of-day quote.9.18%
Latest news "Economy & Forex"
01:24aThailand approves $7 billion cash handouts to mitigate virus impact
01:20aShares climb on China's economic recovery, with earnings in focus
01:18aShares climb on China's economic recovery, with earnings in focus
01:14aIndonesia sees 2021 gasoline imports up 54% to 140 mln barrels
01:06aIndian shares rise over 1% on boost from Reliance, HDFC
01:02aCYBER OBSERVER : 's Latest Release Provides New Visibility Into Cybersecurity Risk Posture
12:58aJGBs flat to firmer after decent demand at 20-year auction
12:52aDEPARTMENT OF AGRICULTURE OF REPUBLIC OF P : Phl declared bird flu-free
12:42aLogitech lifts annual forecasts for third time as quarterly profit soars
12:17aEast-bound naphtha to rise to about 2 mln T each in Jan, Feb
Latest news "Economy & Forex"