LG Electronics (LG) is announcing a significant expansion of its strategic partnership with WATCH IT, the region's Arabic streaming platform. The enhanced collaboration introduces eight new Arabic channels to LG Channels service in the UAE and extends WATCH IT's app availability to LG webOS home screens across Saudi Arabia, Kuwait, Iraq and Jordan, expanding the platform's regional footprint. Since establishing its initial partnership with WATCH IT in Egypt, LG has recognized the strong demand for premium Arabic content among its Smart TV users.
Through this expanded strategic collaboration, LG Channels now delivers free access to high-quality Arabic entertainment powered by WATCH IT's rich content library, while the dedicated WATCH IT app provides comprehensive streaming experiences across four new markets in the region. LG TV's users can easily access both offerings directly from the LG webOS home screen. The inclusion of additional Arabic channels on LG Channels reflects the joint commitment of both LG and WATCH IT to delivering culturally relevant, locally curated content.
The integration provides seamless access to diverse Arabic programs, from drama series to entertainment shows, all available for viewers in the UAE. This expansion strengthens LG Channels' growing portfolio of regional content partnerships across its global footprint. The WATCH IT app integration brings advanced streaming capabilities to LG webOS users, featuring HD content delivery, adaptive streaming technology, and multi-language support with Arabic and English interface options.
The app leverages LG webOS's robust platform infrastructure to deliver personalized content recommendations tailored to regional viewing preferences and cultural interests. To celebrate this partnership expansion, LG and WATCH IT are offering an exclusive 6-month free subscription to the WATCH IT app for qualifying users. This limited-time offer is available on selected LG TV models until the end of April, providing new subscribers with comprehensive access to WATCH IT's premium content library during the promotional period.
