LISTERINE introduced a range of intensities, including new Extra Mild. LISTERINE is making it easier to find your match and Wash Your Mouth, Your Way?without compromising on the powerful efficacy consumers expect. Only LISTERINE mouthwash delivers the following: 5x more cleaning power than brushing and flossing alone.
Products that eliminate 99.9% of germs that cause bad breath, plaque and gingivitis. Essential oils that reach deep below the surface, reducing plaque and working from the inside-out to break down what's left behind. The LISTERINE Swish Tour is a limited-run experience across two iconic cities, bringing the brand's range of intensities to life through sound, self-expression and shared experiences.
As part of the tour, LISTERINE will pop up at The Governors Ball in New York City (June 5?7) as the festival's Official Mouthwash Sponsor, followed by an interactive experience in Chicago around another major music moment from July 30?August 2. In addition, LISTERINE is partnering with Amazon Music's Breakthrough program?featuring a roster of popular emerging artists?while activating influencers across Instagram and TikTok and rolling out integrated retail touchpoints. The Range of LISTERINE Mouthwash Intensities: Extra Mild (alcohol free): New and ultra-gentle?perfect for a softer swish. Mild (alcohol free): Smooth and balanced for an easy, everyday clean.
Intense: Bold and powerful for that classic LISTERINE sensorial experience. LISTERINE also offers On-The-Go COOL MINT Alcohol Free Mouthwash Packets?a sleek, single-use packet that makes staying fresh on the move ridiculously easy. This alcohol-free mouthwash eliminates the germs that cause bad breath and leaves your mouth feeling cleaner than brushing alone.
Kenvue Inc. is one of the world leaders in the design, manufacture and marketing of consumer healthcare products. The group offers products for health, beauty, baby care, oral care, skin care and more. Net sales break down by family of products as follows:
- self care products (42,3%): for the treatment of coughs, colds, allergies, pain, indigestion, constipation, etc. (brands Zyrtec, Benadryl, Zarbee's, Frenadol, Codral, Reactine, Tylenol, Motrin, Calpol, Nicorette, Imodium, Pepcid, Microlax, Daktarin, etc.);
- personal care products (30.3%): primarily oral care, baby care, women's health and wound care products (Listerine, Desitin, Carefree, Stayfree, Band-Aid, Neosporin brands, etc.);
- beauty and skin care products (27.4%): hair care products, sun protection products, face and body care products, etc. (Neutrogena, Aveeno, Clean&Clear, Lubriderm, Johnsons, Neostrata, OGX, Rogaine brands, etc.).
Product marketing is assured through direct sales, distributors and the Internet.
Net sales are distributed geographically as follows: North America (49%), Europe-Middle East-Africa (23%), Asia-Pacific (19.3%) and Latin America (8.7%).
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ESG MSCI
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