LT Foods Ltd. has launched "I'm Organic" range, a thoughtfully crafted offering designed for consumers who seek authentic and organic produce. This range unveils two variants -Organic Basmati Rice and Organic Sona Masoori Rice. At the heart of "I'm Organic", lies a simple yet powerful promise --True.

Tested. Traceable. Every grain is cultivated responsibly, rigorously tested, and fully traceable, ensuring consumers know exactly what they are consuming.

For the first time, traceability has gone beyond the label. The product empowers consumer to experience the entire journey first-hand. A QR code prominently placed on the front of the pack allows consumers to have an immersive experience of the rice's journey--from geo-tagged place of cultivation and land testing to batch-wise certification, processing, storage and final packaging.

The "I'm Organic" range comes vacuum-packed to preserve freshness and purity, for longer duration. The "I'm Organic" range is backed by a series of global and Indian certifications for organic products such as United States Department of Agriculture (USDA), India Organic and OneCert, Jaivik Bharat and ADITI. The new range will be available across all leading E- Commerce and Quick-Commerce platforms.