LVMH: Béatrice Goasglas appointed CEO of TAG Heuer
Stéphane Bianchi, Deputy CEO of the LVMH Group and CEO of LVMH Watches & Jewelry, has announced the appointment of Béatrice Goasglas as CEO of TAG Heuer, effective May 1, 2026.
Having joined TAG Heuer in 2018 as VP of Digital & Client Experience, Béatrice Goasglas was subsequently appointed Managing Director of TAG Heuer Asia Pacific, and later President of TAG Heuer Americas in Miami.
In her new role, she will continue the brand's strategy of elevation and innovation initiated several years ago. Drawing on her deep knowledge of the Maison and its history, she will also leverage the brand's iconic collections and its strategic partnership with Formula 1.
She began her career in 2007 at Sephora as a CRM Project Manager Consultant. In September 2009, she joined L'Oréal as E-marketing Manager. She then continued her career at The Kooples, where she served as Digital & Customer Director from 2012 to February 2015. She subsequently joined the SMCP Group in February 2015 as Marketing, Digital & Client Director, a position she held for over three years.
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (46.7%): brands such as Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, etc.;
- watches and jewels (13%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (10.1%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo, Givenchy brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (6.6%): champagnes (Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart, Mercier, Château d'Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining net sales (23.6%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2025, products are marketed via a network of 6,283 outlets located throughout the world.
Net sales are distributed geographically as follows: France (8.3%), Europe (18%), Japan (7.9%), Asia (26.5%), the United States (25.6%) and other (13.7%).
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