LVMH-owned Sephora becomes official partner of F1 Academy
Sephora is set to become an official partner of the F1 Academy, the all-female single-seater racing championship, the LVMH-owned beauty retailer announced on Friday.
Under the terms of the agreement, Sephora will install "Sephora Glam Bars" within the F1 Paddock Club, Formula 1's luxury hospitality suite, during the 18 Grands Prix scheduled for the 2026 season.
As part of the partnership, Sephora will support Spanish driver Natalia Granada, who is set to join the F1 Academy grid in 2026 for her debut season. She will compete in the "Sephora operated by Prema" car, featuring a livery inspired by the brand's iconic black and white stripes.
Financial terms of the deal were not disclosed, but Sephora specified that the partnership will begin this week at the Shanghai Grand Prix.
Launched in 2023 by Formula 1, the F1 Academy features 14 races held in direct support of Formula 1 Grands Prix, ensuring global media exposure with broadcasts handled by over 35 broadcasters across 160 territories. The series uses Formula 4-level cars, with the goal of providing young drivers a springboard to F3, F2, and potentially F1.
Susie Wolff, Managing Director of F1 Academy, believes the partnership with Sephora goes far beyond beauty by challenging outdated stereotypes and redefining the motorsport ecosystem.
The 2025 championship was won by French driver Doriane Pin, aged just 21.
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (46.7%): brands such as Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, etc.;
- watches and jewels (13%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (10.1%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo, Givenchy brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (6.6%): champagnes (Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart, Mercier, Château d'Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining net sales (23.6%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2025, products are marketed via a network of 6,283 outlets located throughout the world.
Net sales are distributed geographically as follows: France (8.3%), Europe (18%), Japan (7.9%), Asia (26.5%), the United States (25.6%) and other (13.7%).
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