Mahah Human Resources Company announced that it has signed a brand license agreement (BLA) with ManpowerGroup to operate its business in the Kingdom of Saudi Arabia under the global "Manpower" brand. The agreement was concluded on the sidelines of the U.S.-Saudi Investment Forum held in Washington, D.C. Under the agreement, Growth Avenue Investment Company, a wholly-owned subsidiary of Mahah, will operate the licensed Manpower business in the Saudi market, which will enable a comprehensive suite of human resources services, including permanent and temporary staffing, professional recruitment solutions, outsourcing, and specialized workforce services, leveraging ManpowerGroup's global expertise and international network. Drawing on its experience in government localization programs and in enabling talent in professional roles, Mahah is working to reinforce its position as a gateway for international companies planning to enter the Saudi market.
Mahah Signs Manpower Brand License Agreement to Strengthen Its Role as A Gateway for Global Companies Entering Saudi Arabia
Published on 11/20/2025 at 08:59 am EST


















