Capital A Berhad has appointed senior banker Effendy Shahul Hamid as its new deputy CEO, as the group prepares for a dual listing in Hong Kong and a Nasdaq debut for its branding arm later this year, Reuters reports.

Effendy, the former CEO of consumer and digital banking at CIMB Group, joins the leadership team on March 30 to steer the group's post-aviation growth strategy. CEO Tony Fernandes confirmed that the group has already appointed bankers for the Hong Kong IPO, which is expected to trigger between July and August 2026. The move follows the January completion of the sale of its short-haul airline business to AirAsia X (AAX), leaving Capital A to focus on high-growth non-aviation sectors.

The appointment of a heavyweight digital banker marks Capital A’s definitive transition from a struggling airline operator to a lean, diversified tech and services holdings firm. By hiving off the capital-intensive aviation arm to AirAsia X, Fernandes is attempting to reset the group’s valuation ahead of the HK and US listings.

The timing is high-risk; both Capital A and AirAsia X shares have plunged, 27% and 41% respectively, over the past month as the US-Israel-Iran conflict sends jet fuel prices soaring. For investors, the success of these spin-offs depends entirely on Capital A finally shedding its PN17 distressed status, which Fernandes claims will happen very soon following the submission of audited accounts by April 10.

Beyond the core group, Fernandes is reviving plans to list the group’s branding unit, AirAsia Next, in the US. The Nasdaq listing is targeted for the end of 2025, with an estimated valuation of $1.5bn. Capital A currently values its non-aviation portfolio, comprising ADE (engineering), Teleport (logistics), Santan, and AirAsia Next, at a combined $3.5bn.

AirAsia said it will keep fares low and has no plans to cancel flights due to the Middle East conflict. The final step to exit PN17 is the submission of audited financial statements, expected by April 10.

Industry analysts note that while the group has achieved four consecutive quarters of profitability, the backdoor listing of AirAsia Next on the Nasdaq will face stiff compliance scrutiny, similar to the challenges that stalled the 2024 attempt. Capital A's shift toward a tech-driven services model is intended to decouple its revenue growth from the volatile fuel-driven headcount of a traditional airline.

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